Sephora Play Goes Iconic with a New $20 Box
Play by Sephora the Iconic Edition is a new $20 box that includes a luxury line up of deluxe samples of makeup and fragrance from some high-end brands like Tom Ford, Dior, Burberry, and more. Unlike the Play by Sephora Subscription Box that’s $10 a month the the Sephora Play Iconic Edition Box is a one time purchase.
Odd?
Agreed. I think maybe they might just be testing the waters with this box and see what sort of interest in garners before perhaps launching it as a monthly subscription addition to the $10 Play Box. I personally got tired of Play because a lot of the samples were items I had already tried and nothing new or unique enough to warrant keeping the subscription. I’m unsure of the Iconic Edition will grab my attnetion either but it might be worth exploring since it is only a one time purchase. But I can’t help but think I could use the $20 towards something else versus some deluxe samples I’d likely get at a high-end counter anyway.
I’m torn.
Do I or don’t I buy it?
If you’re curious it includes makeup from Guerlain, YSL, and Burberry plus La Mer Skincare and Tom Ford and Dior Fragrances as well as an exclusive Iconic Guide and Collectible Gold Bag.
Get it now at Sephora.com.