You know how they say beauty is pain? That’s pretty spot on accurate when it comes to the new Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask. It’s actually really great for my skin but oh my gosh it’s painful!
I’m still trying to find out exactly what it is in Shea Moisture that cause this awful burning feeling when you apply them. Last year, I picked up the Shea Moisture Raw Shea Butter Hydrating Mud Mask and Shea Moisture Coconut & Hibiscus Radiance Mud Mask and the formulas just weren’t to be my liking. Granted, the Coconut & Hibiscus was a little more tame but the Raw Shea Butter one wasn’t friendly to my dry non-sensitive skin.
I kept all of this in mind when I purchased the Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask but had hidden hopes it would work out for a good.
Shea Moisture has been adding to their 100% Virgin Coconut Oil Collection over the last few months and more recently they added several new products to the line including this mask. I already own and use the 100% Virgin Coconut Oil Daily Hydration Face Lotion and 100% Virgin Coconut Oil Daily Hydration Overnight Facial Oil. I like both of those products so, of course, it seemed like a no brainer to check out the latest offerings.
Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask is a really thick, creamy facial mask that reminds me of Yes To Coconut Ultra Hydrating Facial Mask. It has a light fresh coconut scent that seemed subtle to my nose and not overpowering. It spreads easily on skin and is meant to be worn for 20 minutes. It actually absorbs almost completely during the wear time. After 20 minutes you can rinse with water. I had no problems rinsing it clean away and it didn’t leave my face tacky or sticky nor did it leave a film behind.
Now for the problem….
Holy cow this burns! I do not have sensitive skin and this was just awful on my skin. I’m not really sure what exactly causes the burn because the ingredients seems simple enough. But like all the masks I’ve tried from Shea Moisture so far this burns like hell. I’ve read a few reviews that says natural enzymes in the ingredients that exfoliate skin are what could be causing the burning but man, it’s uncomfortable. I’d like the burn to the one I experience when using a pumpkin mask like Peter Thomas Roth Pumpkin Enzyme Mask. I didn’t break out using this but I did come out of it with a bit of a glowing blush that wasn’t permanent. I would not recommend it for sensitive users as it might be too much. Ironically I loved what it did for my skin. My skin wasn’t super hydrated after using it but my skin was very, very smooth and soft. The dryness around my cheeks was gone and my moisturizer absorbed so much better after using this prior. It’s just I can’t really handle that uncomfortable burning feel for twenty minutes.
Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask is actually really great. My skin comes out of this experience smooth, soft, and literally glowing but I wouldn’t recommend it to anyone with sensitive skin. The burn sucks to say the least. If they can remove whatever it is that causes that burning sensation I’d be more inclined to use this and rave it. But as it stands, I probably won’t chance using it again and wouldn’t recommend anyone do so. It’s just not worth freaking your skin out.
Do share your experience!
Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask is available now at Ulta.com.