Wet n Wild Photo Focus Dewy Face Primer (Till Prime Dew Us Part) ($4.99) is one of two new facial primers that the brand has launched for Spring 2018 which is infused with pearl pigments to give your skin a luminous glow.
I was obviously not paying attention when I purchased this as I thought it was a hydrating facial primer as dewy translated as moisturizing to me. Sadly, it’s a shimmery one which I hate. I have a full face and I always feel like using moisturizers with mica or primers with shimmer, etc…end up making my fuller face even more full. It’s like shining a strobe light on my face. I just don’t love the look. I’m of the mentality that a touch of glow is lovely but glowing all over my face not so much.
Here’s some thoughts.
Wet n Wild Photo Focus Dewy Face Primer is going to be a product you either really, really love or really, really hate. I’m not into it sadly for reasons I described above.
The texture is thick yet slightly runny and it absorbs very quickly into the skin. It’s a beige champagne shade which adds a good deal of glow to skin once applied. You might wish to either use a very small amount or mix it with moisturizer for less glow and more luminosity since it is quite pigmented on its own. I wouldn’t say it extends the wear of makeup nor does it mask imperfections like visible pores. But it does wear well under foundation and aids the application of it since it does have a dewy finish which makes foundation glide on easier. I wouldn’t say the finish was dewy though nor did it add shine or greasiness to my face. It should be suitable for most skin types. It’s also quite affordable at five dollars and a little goes a long way which makes it cost efficient. I did struggle a little with the large opening which spurted out a lot of product out. A smaller needle nose tip would have been much better.
I thought it was a little overkill for me as it’s a little too much glow but if you typically use products like this to prep you might just enjoy it. I think I’ll make use of it in the summer by mixing it with a lightweight moisturizer, applying all over my skin, and following up with a touch of cheek stain.
Wet n Wild Photo Focus Dewy Face Primer is launching now at drugstores and ulta.com.