Asian Brands

Etude House Online Shopping Now Open

Etude House Princess Etoinette All Over Powder

With much excitement I’m happy to report that Etude House now ship to the US! You can shop at Etude House’s new online shopping site by visiting!

This is a major step for Korean cosmetics! I’m seeing K-Beauty entering the US market more and more lately with store openings (Tony Moly has a store in Herald Square) and official online sites selling their products in the US.

The best part about the new Etude House Shopping Site is they have a reward system as well as coupon codes. I’m not sure as of yet what the sort of rewards they’ll offer but I like that I’ll get points for each purchase. They also have a place for coupon codes so let’s hope for some great coupons to even out the cost of shipping which ranges around $15 and upwards (ouch! But if you do orders with friends you can always split the cost).

At the moment the site has basic products and I’m not seeing any limited edition collections or items but I hope given time they’ll have more items available!

Needless to say this is really exciting news none the less!

They have a spot on their website to subscribe to their newsletter and to create an account because apparently they’ll be sending out coupon codes closer to the end of the month. You can sign up by clicking here!


Etude House Belle Purple Rose Lips Review & Swatches

Etude House Belle Purple Rose Lipstick

Etude House Belle Purple Rose Lips is one of two limited edition lipstick shades that launched with the Etude House Princess Happy Ending Collection.

You might have guessed the Etude House Belle Purple Rose Lips was inspired by Belle from Beauty in the Beast. Although I must say the purple doesn’t really have be thinking of Belle….! I always pictured Belle with more of a brownish nude shade on her lips.

What do you think?


Etude House Memebox!


Heads up! The Etude House Memebox is on sale!

I’m fairly new to Memebox so I’m unsure if they have done an Etude House Box in the best but needless to say I’m pretty excited and ordered one. They have it sold as an individual box or you can grab it along with the Banila Co Box as a set at!

There’s also still time to get in on the new My Cute Wish List Box as well as the Holika Holika Box!

Memebox #60 Back to School By HopeGirl

Here are some promo codes should you wish to indulge:
Get $5 off on orders when you buy 3 or more Memeboxes: MEMEBUNDLE3
Get $8 off on orders when you buy 4 or more Memeboxes: MEMEBUNDLE4

This is great way to be introduced to Korean Beauty I’ve featured on Musings of a Muse in the past!

Happy Memeboxing!


Disney Princess MemeBoxes!

disney princess memebox

The second round of Disney Princess Memeboxes have arrived! These new boxes are themed after Ariel, Tinkerbell, and Cinderella and feature an assortment of skincare, beauty, and makeup inspired by these Disney Princesses!

The Ariel Memebox Box features an assortment of skincare from both the land and the sea! The Tinkerbell Memebox features sheer, lightweight, and shimmery makeup and body products. And finally the Cinderella Memebox is a box for those in beauty distress to transform your skin and face into a perfect princess-y look!

Each box is $29 or you can grab a duo set for $58 or a trio for $87!

Here’s a few coupons to use:
Get $5 off on orders when you buy 3 or more Memeboxes: MEMEBUNDLE3
Get $8 off on orders when you buy 4 or more Memeboxes: MEMEBUNDLE4

Shop now at

I’m going to sit this one out because I have a few boxes that I’m waiting to ship! But I’m seriously tempted. These damn boxes are addicting :)


Memebox Jackpot Box Unboxing


My Membox Jackpot Box came on last week! Yay! If you recall the Jackpot Box was $32 and was filled with a surprise selection of Korean skincare, makeup, and beauty.

Each random box shipped would include either a huge selection or a smaller selection this is why they called it a Jackpot box as you might just “win” something massive or you’d come away with a very nice but not as large selection of goodies.

I got mine a few days ago! Here’s what was inside!