Asian Brands

Etude House Memebox

1 Comment

How Japanese and Korean Makeup and Beauty is Influencing the US Market

Japanese and Korean Makeup and Beauty

I was testing out Lancome Shine Lover Lipstick this week and I was thinking how Japanese and Korean makeup and beauty is influencing the US Market lately! I’m seeing so many products popping up lately inspired by makeup products inspired by Korean beauty products in particular.

Recently, Lisa Elridge became the new Lancome Makeup Creative Director and you can see many of the releases from the brand such as Shine Lover Lipstick and the new Miracle Cushion Liquid Cushion Compact are very much inspired by products popular in the Asia market. Apparently Lisa has been very much inspired by Korean beauty lately!

Don’t get me wrong the US has long since been inspired by the Asian market but lately I’m seeing it even more in the beauty market.


Love and Need All These Missha Soft Blending Stick Blushers

Missha Soft Blending Stick Blusher

How cutes are these Missha M Soft Blending Stick Blushers? Pur Minerals recently launched their Chateau Cheek Stain which are IDENTICAL to Missha’s (but Missha’s are cheaper) and also Smashbox has a new L.A. Lights Blendable Lip & Cheek Color (but again these are cheaper).

Take a look!


Mizon Returning Starfish Eye Cream Review

Mizon Returning Starfish Eye

Mizon Returning Starfish Eye Cream ($32) is one my favorite (and most expensive) Asian eye creams. You might have already read my review of Mizon’s Returning Starfish Cream and heck, you might have even tried the cream already as it’s an interesting and unique moisturizer.

The eye cream?

Just as unique and all kinds of hydrating!


Holika Holika Aqua Petit Jelly Starter Review & Swatches

Holika Holika Aqua Petit Jelly Starter

Benefit High Beam lover? You NEED Holika Holika Aqua Petit Jelly Starter. For serious!

There are actually so many reasons to get excited about Holika Holika Aqua Petit Jelly Starter but the main one is price and size. If you’re an avid user of Benefit High Beam you’ll likely setting back $26 for 0.45 oz of product. You can get Aqua Petit Jelly Starter for around $10 to $14 bucks and it weights in at 1.35 oz in size.

Sweet right?