Holika Holika is a newer brand that launched in Korea. The brand is starting to gain an online awareness now so you’ll see it pretty much popping up everywhere as it begins to go viral.
Part of its popularity could be due to the fact CN BLUE endorses the brand or the fact that it has a certain Harry Potter/Gothic witchy deal going on. Store employees are all dressed like witches and products all have a boil, boil, toil and trouble potion vibe going on.
I chose to believe everyone is flocking to the store because they really dig Jung Yong Hwa in manliner and they feel bad he didn’t get the guy errrr girl in You’re Beautiful. Let’s give Yong Hwa all our money because he was the odd man out in You’re Beautiful! Awwww! Poor Yong Hwa! Boy, you can put your dupetastic, Givenchy Phenomen’Eyes Mascara look-a-like mascara on my lashes any damn time you want!
See? Korean brands know what we women want! A cute Asian boy leaning in to apply our makeup that wears liner better than us! Yes Siree bring that on now!
The brand has a line of Petit BB Creams available in five formulas. I believe they dubbed them Petit due to the small tubes they come in. I really like the size because I find it hard getting through BB Creams since 1. I have over 30-40 of ‘em and 2. they are so pigmented a single tube can literally last you into the next millennium.
Let’s take a look at Holika Holika Petit BB Cream Moisture.
Beauty Story Sheet Masks supposedly contain diamond particles…seriously, people, WTH does that even mean? Diamond particles. Oh stop now!
Diamond promises aside, it does contain a heap load of Royal Jelly Extract so I feel like Queen B when I wear it.
Royal Jelly is derived from the secretions of male worker bees! That’s right bish, gather my honey! Crack the whip! It’s made up of amino acids (among other things, secretions? please child, let’s hope that isn’t what I think it is) and a ton of vitamins and minerals. Some brands harvest it because it’s a great natural skin care ingredient but I just like it because it moisturizers skin all crazy like and improves the general appearance and texture of it! I won’t get into all its great benefits but needless to say Royal Jelly is a rocking ingredient to include in a sheet mask!
Let’s take a peek at Beauty Story Diamond Royal Jelly Revitalizing Sheet Masks!
What was that tag line from Field of Dreams? Build it and they will come? I need to steal that for cheap Asian Eau de Toilettes….”Make them and she will buy them…” That’s me, sucker punched into purchasing really bad EDT sprays from Korea.
I keep buying into cheapie EDT sprays because they are so damn cute but OMG they smell like…
My Beauty Diary has a new range of sheet masks that were released several months ago entitled Blooming of Beauty. These masks are a new range that are supposedly more effective than the the masks in the general catalog. They also sport a thinner material that allows the essence to be absorbed more easily into the skin.
Since I wanted to try the entire range of masks in the Blooming Beauty Collection I decided to get a the My Beauty Dairy Blooming of Beauty Mask Package Set.