Holika Holika is a newer brand that launched in Korea. The brand is starting to gain an online awareness now so you’ll see it pretty much popping up everywhere as it begins to go viral.
Part of its popularity could be due to the fact CN BLUE endorses the brand or the fact that it has a certain Harry Potter/Gothic witchy deal going on. Store employees are all dressed like witches and products all have a boil, boil, toil and trouble potion vibe going on.
I chose to believe everyone is flocking to the store because they really dig Jung Yong Hwa in manliner and they feel bad he didn’t get the guy errrr girl in You’re Beautiful. Let’s give Yong Hwa all our money because he was the odd man out in You’re Beautiful! Awwww! Poor Yong Hwa! Boy, you can put your dupetastic, Givenchy Phenomen’Eyes Mascara look-a-like mascara on my lashes any damn time you want!
See? Korean brands know what we women want! A cute Asian boy leaning in to apply our makeup that wears liner better than us! Yes Siree bring that on now!
The brand has a line of Petit BB Creams available in five formulas. I believe they dubbed them Petit due to the small tubes they come in. I really like the size because I find it hard getting through BB Creams since 1. I have over 30-40 of ‘em and 2. they are so pigmented a single tube can literally last you into the next millennium.
Let’s take a look at Holika Holika Petit BB Cream Moisture.
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As you know MAC has introduced its BB Cream to the US market recently. If you aren’t up on the BB Cream trend at the moment please see my What’s a BB Cream? post and my BB Cream versus Tinted Moisturizer one. I hope both will help you through your adventures in BB Cream land.
Early next week I’ll be comparing the Asian and US releases of the new MAC Prep + Prime Beauty Balm as I already reviewed the Asian version. I doubt there is any difference in the formula but I am curious to see if there any major or minor differences.
As you know Boscia has a brand new BB Cream available. Boscia BB Cream SPF 27 PA++ is a skin perfecting Blemish Balm to create a more flawless finish with a moisturizing formula that hydrates, firms, and soothes skin while diminishing the appearance of fine lines and pores plus added SPF 27 for sun protection.
So far we have four major BB Cream releases in the US, one from Boscia, two from Dr. Jart, and one from MAC. Early June, you’ll see another from Smashbox. Obviously, the BB Cream craze that has swept Korea and Asia for the past few years is finally capturing the apple of America’s eye.
If you aren’t familiar with BB Creams I do urge you to check out my What is a BB Cream? post and also to brush up on your knowledge of how they are different from tinted moisturizers in my BB Cream versus Tinted Moisturizer post. Both posts will aid you in discovering BB Creams, understanding them, and give you a slew of various facts about the product.
My main complaint with BB Creams I’ve tried that have released here in the US is the lack of pigment. They aren’t typical BB Cream fare that I’ve come to know and love from Asia however props to getting the word of BB Creams to the Western market, finally.
Boscia BB Cream SPF 27 PA++ is the first self adjusting BB Cream thus far. Since BB Creams normally come in one shade they adjust to fit many shades…of course, this doesn’t always work well but I’ve had great success with many Asian brands who do support this “technology”. Boscia actually gets this down quite well in my opinion where as versions from both MAC and Dr. Jart did not successfully adjust (in the case of Dr. Jart they didn’t really promise it would in their defense).