BB Creams are trending in the US at the moment and you’ll probably see more come the Fall I imagine. So far Smashbox, MAC, and Boscia have introduced BB Creams stateside with a special appearance by Korean brand name, Dr. Jart exclusively at Sephora.
BB Creams have been toned down a bit for the US market but the concept remains the same in some aspects. A creamy base product to flatter many skin tones that offers sun protection and a flawless finish that evens out skin tone. Whitening benefits, pigmentation, and some anti-aging benefits are missing from US versions but hopefully we catch up sometime soon to our Asian friends in this market.
Now that BB Creams are on the rise here what comes next?
That would be CC Creams or Color Control Creams. What’s a CC Cream? It’s the next generation BB Cream.