Etude House has updated it’s website with the latest color story for Fall 2008. It’s a pretty small collection that also includes a skincare package that appears to be some sort of peel for the skin. I won’t be indulging in the skincare but some of the offerings from the point makeup selection looks very nice. The color story quite reminds me of Smashbox’s Wicked Lovely promotion but sports a more kawaii feel.
Etude House is mostly focused on the brand new mascara releasing with this collection. It looks like one version creates fuller, plumper lashes and the other separates and curls. There version of the Wicked Lovely promo is more of a Foxy versus Innocent look. I like it!
Other offerings in the collection are plumping glosses and a new face powder.
Although a small selection of goodies it still manages to catch my fancy so expect a review shortly!
Seen this new promo?
Tell the Muse!
P.S. Etude House has a rather cute blog theme you can download and use as part of your blog’s template! Do check it out! I thought it was rather cute!
I know you’ve been eagerly awaiting my review on Etude House’s Summer skincare collection but skincare is a tricky thing to review and it needs a ton of testing before I can sit down and give you guys the lowdown!
I’ve had the complete collection of Etude House Aqua Sherbet for over a month now and I’ve been using it daily for that entire time as part of my AM skincare regime. The collection consists of all of the following products:
Etude House Aqua Sherbet Facial Lotion Etude House Aqua Sherbet Toner Etude House Aqua Sherbet Serum Etude House Aqua Sherbet Gel Cream Etude House Aqua Sherbet Ice Toner
Please note that a brand new mist has been recently added to the collection. Sadly, when I had my friend purchase this lot of items for me the mist was not yet out and available however I did ask for it now so hopefully soon I can bring you a review for that!
As you can see the entire regime is a bit of an overkill as that’s a whole LOT of stuff to be putting on your face daily. Although, as per Etude House’s recommendation, the products should be used in a certain order as a daily skincare technique, I personally ended up breaking some of it up and using it for different purposes although I’m not stranger to using a ton of different items on my skin daily so this was not a big deal!
I think I’ll start my review with my favorite product out of the entire line which was the Aqua Sherbet Ice Toner. I. Love. This. Stuff.
It’s seriously awesome and I wish I could find something of similiar quality here in the US for such an inexpensive price. It’s literally does what it says, an icy cool, refreshing toner. It’s not a spray but a foam so you can’t spray this directly on your face unfortunately. Basically you spray a bit on a cotton pad, it’s a foam so it’s not really saturating the pad completely, you proceed to wipe it all over your face for a rather nice blast of coolness. It’s icy cool and fresh feeling and my skin seems to love it! Although I can’t read the ingredients I think it’s safe to say this contains a healthy dose of alcohol but I experienced no dryness after using it. It’s such a great little item to have around on a hot Summer morning! It makes my face feel cool, refreshed, and ready for my makeup! I love it! Etude House did a seriously good job with this one and I’ve enjoyed using this daily and will definately be purchasing some more to stock up on! The toner is 18,000 won which is pricey for Etude House as they normally range in the 9,000-12,000 won price category however it’s well worth it and if you so choose, and have access, you can actually purchase the toner and gel cream together for 21,000 won which is like getting the gel cream free!
The toner and the lotion are very good however I did sadly experience a bit of drying with both. As I mentioned earlier Etude House skincare does have a considerable amount of alcohol in it. It’s hard not to notice as they do faintly have the scent of it however with the Etude House Moistfull Skincare Collection I experience absolutely no dryness after use but with the Aqua Sherbet toner and lotion I did have a bit of a drying, sticky feeling after use. I don’t mind this so much since it’s so hot and humid and my skin can actually take advantage of the mattifying these two products provide however I probably will have to avoid use in the Winter when my skin will become much drier. Aside from that I liked both. Each is 9,500 won or both for 20,000 and the bottles are very large so this is definately a lovely price tag. The toner nor lotion does not produce the same cooling experience that the Ice Toner has. The Ice Toner definately has a cooling sensation when applied however the regular toner and lotion didn’t have the same effect. I was slightly disappointed that I failed to notice any citrusy scent with any of the products as well since I THINK they are meant to have a faint fruity smell. Turns out they actually smell quite similiar to the Moistfull Collection which is a fresh, aqua like smell for lack of a better description. The toner is a typical liquid toner that you use with a cotton pad and the lotion has a nice light consistency for Summer wear. All the bottles in Etude House’s skincare and fragrance line are extremely vanity worthy however I do have a problem with getting the lotion out of such a heavy glass bottle. Each bottle is a beautifully frosted heavy glass but a tiny bit unconventional for a clumsy person like me who might drop it. It’s also rather irritating to shake it around to get the lotion flowing as well! It kinda has that annoying Ketchup method where you sit for a while trying to shake the product out of the bottle. Aside from my minor rants I did like the toner and lotion.
One of my lovely readers, jkim, kindly translated the use of each product and they should be used in the following order:
Aqua Sherbet Ice Toner or Aqua Sherbet Toner Aqua Sherbet Serum Aqua Sherbet Facial Lotion Aqua Sherbet Gel Cream
I’ve been basically using them in these stages as well but sometimes skipping the gel cream and serum and using those as night treatments.
For me both the Serum and the Gel Cream had about the same consistency which was a bit of a thicker formula than the lotion but only a tad bit more so. Neither the Serum nor the Gel Cream were drying thankfully although I did feel like the Serum was much better than the Gel Cream simply because the Gel Cream left a tiny bit of a sticky residue behind after use.
I personally don’t understand the idea of using a serum, facial lotion, plus a gel cream. Maybe if I could read Korean I’d understand the mentality behind it all. Since this seemed like a rather weird way to use the products I decided I’d use the both toners in the AM plus the regular facial lotion. I follow up by using the gel cream as a primer and I use the serum in the evening. The gel and serum can be purchased together or separately. Together they retail for 23,000 won where as seperate the gel costs 12,000 won and the serum costs 11,000 won.
In a over month’s use I didn’t experience anything wow aspiring about the collection however I am impressed with the price, the wonderful packaging, and the rather great concept of a lighter form of skincare for the Summer.
We all change and rearrange how we care for our skin during different times of the year and Etude House’s Aqua Sherbert line was a rather fun item to use as my Summer skincare. It’s light, refreshing, plus since it contains a fair bit of alcohol it successfully mattified my skin without over drying too much!
Although I had minor complaints here and there and I do prefer Etude House’s Moistfull Skincare Collection over this I still liked this little collection and felt like it was money well spent!
Cheers to Etude House for always putting a smile on my face!
Hot guys, awesome food (spicy kimchi anyone?), and freaking ridiculously cheap skincare and cosmetics!
Etude House has an Eye and Lip Remover for mere pennies and it works a treat too! A friend of mine recently sent over a CP she did for me and she included a bottle of Etude House’s Eye and Lip Remover as a little gift and I must say it’s a rather awesome Steal and a Deal.
Totally a Beauty on a Budget find the only problem is getting your hands on some for a good a price as you would if you lived in Korea.
Knock, Knock! Hello? Etude House? Please come to the U.S.A.! The Muse and her friends here at Musings would be eternally grateful.
Talk to you soon!
The formula is one of those water base versus oil removers that you have to shake up! Once you’ve shaken it up a bit the liquids will blend together and you can wet a cotton pad and go to work removing your mascara, shadow, etc…
I tried this with various eye shadow and mascara combinations and so far it’s gotten everything off without a problem ASIDE from my Beaute de Kose mascara. That it wasn’t so successful at removing however it’s no fault of the formula. I’ve come to the conclusion I need gasoline soaked towels to remove Beaute de Kose mascara! That stuff is like permanent ink!
On everything else is did a simply great job of removing all my shadow, waterproof mascara, and whatever other eye makeup I was sporting toe the day.
Strangely enough the smell of this is kinda sorta like old lady perfume but I didn’t really find it unpleasant and thought it kinda added to the novelty that is Etude House.
I believe a bottle is about $2-$3 USD or so and at that price you can’t go wrong as it works just as good as the Sephora Eye Makeup Remover I favor.
It’s not Lancome Bi-Facil but it is a rather awesome little find should you get it for cheap.
The Muse likes it and gives it a Muse Approval for purchase!
I’ve probably been on this topic for far too long so you’ll have to excuse me for squealing some more! I recently was featured on Etude House’s blog which was utterly thrilling for me! Soon after that a wonderful reader told me that I was featured in Etude House’s little in-store pamphlet which totally made me flip out!
Yesterday I got home and had a letter from Korea waiting for me. I was puzzling over this as I was expecting some packages from Korea but not a letter. I quickly ripped it open in curiosity and I realized that my very, very, very kind reader had sent me the Etude House in-store pamphlet which features your little Muse on the front page!
Can I tell you how exciting this is for me? I simply adore Korean culture and it’s just an honor to be included in the freaking Etude House newsletter! Sheesh, talk about super flattering!
I realize some blogs have made it into popular fashion magazines and others have even made it into the New York Times. Those are seriously great accomplishments but for me this feels ten times better than appearing in a US magazine or newspaper. Reaching out to international readers is something I truly love about my blog. I simply adore my Asian readers and truly to be recognized for my hard work in carving out a niche not many beauty blogs cover really makes me feel like Musings is just a little bit unique and different in comparison to other beauty blogs you read. You can read about the latest MAC collection across the blogsphere and get some seriously great reviews on awesome products. But it always pleases me that you can stop here at Musings, during your daily clicks, and read about the latest and greatest not only in the US but also Japan, Singapore, Korea, England, etc….I think that’s what makes Musings extra special and I take alot of pride in that!
Anyway, all gushing aside here’s some pics of the newsletter and the Muse smiling from the front page!
A big thank you to that special reader who sent this my way! Thank you SO much!
And of course a really big thank you to the Etude House team who put this together! If you’re reading this the Muse sends her love and hugs!
Show Etude House some love by clicking through their awesome website! Clickie!
Here’s the inside of the newsletter! Notice they are advertising the Shebert Cool Party Summer Collection! I’ll be reviewing it very soon so do stay tuned!
Today a very kind reader, jkim, brought to my attention that I had made an appearance on the Etude House’s official blog plus made a second appearance at The Daily Cosmetic.
Jkim was totally gorgeous enough to translate the entire article for me and I’m eternally grateful to her for it! Thanks lovie! The Muse hearts you in a major way right now!
I thought I’d share with what was said in the article! I’m EXTREMELY proud of the large community of Asian readers I have at Musings and it just tickles me that I’m recognized for that on Etude House’s blog and The Daily Cosmetic!
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Etude House Breaking Down American Walls! ? ??? ??? ?? ?????? ?? ?? ??
American Women Learn About Etude House Through Blogs
Five years ago, Etude created the Etude House brand within Korea with a new concept and products that recaptured women’s hearts. Now, for the last two years, the company has successfully entered various Asian markets.
In particular, for a domestic (Korean) brand to move beyond Asia and reach American consumers is extremely rare but it’s proving itself not to be an exception even to a cosmetics powerhouse like the U.S.
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Etude House products shown here in an American blog
Referring to herself as a “Cosmetic w. (whore)” for her obsession with makeup, this woman reviews an average of 80 products a month on her blog. The Etude House products she reviewed came from this Spring’s new Peach line, which included the Pore Erasing Peach Base, blusher, eyeshadow, lipgloss, etc. In all, around 10 products - practically the entire line. There are nearly 140 comments total on all of her entries regarding Etude, proving the popularity and interest of these products.
??? ??? ??? ??? ?? ?? ??? ??? “? ???? ??? ???? ??? ??? ?? ?? ? ?? ?? ????(it’s wonderful, brillant primer and the price is ridiculously inexpensive for such a great product)” ?? ???? ??? ??? ??? ?? ??. ? ???? ?? ? ??? ?????“?? ???? ?? ????? ???? ?? ?? ? ???? ???”? ??.
In her review of the Peach Skin Pact and Pore Erasing Peach Base, she sang its praises by saying, “It’s wonderful, brillant primer and the price is ridiculously inexpensive for such a great product” (sic). Ji Eun Yang, a college student who visited this blog, said “I’m really proud of the fact that Korean cosmetics are starting to gain recognition all over the world.”
The Etude marketing director stated, “In today’s world, where ‘global’ is a big buzzword, we were able to reaffirm the possibilities for Etude’s international ventures,” adding, “We plan to develop fresh new products that will win the hearts of not only Asian consumers but of those in the entire world.”