Etude House

The Muse Takes on Etude House’s Newsletter!

I’ve probably been on this topic for far too long so you’ll have to excuse me for squealing some more! I recently was featured on Etude House’s blog which was utterly thrilling for me! Soon after that a wonderful reader told me that I was featured in Etude House’s little in-store pamphlet which totally made me flip out!

Yesterday I got home and had a letter from Korea waiting for me. I was puzzling over this as I was expecting some packages from Korea but not a letter. I quickly ripped it open in curiosity and I realized that my very, very, very kind reader had sent me the Etude House in-store pamphlet which features your little Muse on the front page!

Can I tell you how exciting this is for me? I simply adore Korean culture and it’s just an honor to be included in the freaking Etude House newsletter! Sheesh, talk about super flattering!

I realize some blogs have made it into popular fashion magazines and others have even made it into the New York Times. Those are seriously great accomplishments but for me this feels ten times better than appearing in a US magazine or newspaper. Reaching out to international readers is something I truly love about my blog. I simply adore my Asian readers and truly to be recognized for my hard work in carving out a niche not many beauty blogs cover really makes me feel like Musings is just a little bit unique and different in comparison to other beauty blogs you read. You can read about the latest MAC collection across the blogsphere and get some seriously great reviews on awesome products. But it always pleases me that you can stop here at Musings, during your daily clicks, and read about the latest and greatest not only in the US but also Japan, Singapore, Korea, England, etc….I think that’s what makes Musings extra special and I take alot of pride in that!

Anyway, all gushing aside here’s some pics of the newsletter and the Muse smiling from the front page!

Enjoy!

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A big thank you to that special reader who sent this my way! Thank you SO much!

And of course a really big thank you to the Etude House team who put this together! If you’re reading this the Muse sends her love and hugs!

Show Etude House some love by clicking through their awesome website! Clickie!

Here’s the inside of the newsletter! Notice they are advertising the Shebert Cool Party Summer Collection! I’ll be reviewing it very soon so do stay tuned!

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46 Comments

The Muse on Etude House’s Blog!

A few weeks ago I had reported to you that my article on Etude House’s Spring Collection was published on a popular Korean media site.

Today a very kind reader, jkim, brought to my attention that I had made an appearance on the Etude House’s official blog plus made a second appearance at The Daily Cosmetic.

Jkim was totally gorgeous enough to translate the entire article for me and I’m eternally grateful to her for it! Thanks lovie! The Muse hearts you in a major way right now!

I thought I’d share with what was said in the article! I’m EXTREMELY proud of the large community of Asian readers I have at Musings and it just tickles me that I’m recognized for that on Etude House’s blog and The Daily Cosmetic!

Check it:

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Etude House Breaking Down American Walls!
? ??? ??? ?? ?????? ?? ?? ??

American Women Learn About Etude House Through Blogs

????????? daily@dailycosmetic.com

??? ??????? ???? ???? ??? ????? ?? ??? ??? ???
??? ??.

Etude’s famous Korean cosmetics are slowly breaking down the steep walls of Asia and
the U.S.

???? ?? 5 ? ? ???? ??? ????? ??? ??? ??? ???? ???
????? ?? ?? 2 ? ? ???? ??? ???? ??? ??? ???? ?????.

Five years ago, Etude created the Etude House brand within Korea with a new concept
and products that recaptured women’s hearts. Now, for the last two years, the company
has successfully entered various Asian markets.

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??? ??? ???? ?? ??? ???? ????? ???? ? ?? ??? ????
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But it hasn’t stopped there. Now, with American women learning about the products
through various American blogs, Etude House is beginning to transform itself into a
global brand.

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?? ?? ???? ?? ??? ??? ????? ??? ???? ?? ????? ???
?? ??.

In particular, for a domestic (Korean) brand to move beyond Asia and reach American
consumers is extremely rare but it’s proving itself not to be an exception even to a
cosmetics powerhouse like the U.S.

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Etude House products shown here in an American blog

? ?? ??? ‘Cosmetic w.’? ?? ? ?? ??? ???? ??? ?? ?? 80 ?
??? ??? ??? ???? ???? ?? ??. ??? ???? ??? ??? ???
??? ? ? ??? ??? ?? ???, ???, ????, ???? ? ? 10 ??? ???
??? ?? ?? ??? ???? ??. ??? ??? ??? ????? ? 140 ? ??
??? ?? ??? ??? ??? ?? ??? ?? ? ? ???.

Referring to herself as a “Cosmetic w. (whore)” for her obsession with makeup, this
woman reviews an average of 80 products a month on her blog. The Etude House
products she reviewed came from this Spring’s new Peach line, which included the Pore
Erasing Peach Base, blusher, eyeshadow, lipgloss, etc. In all, around 10 products -
practically the entire line. There are nearly 140 comments total on all of her entries
regarding Etude, proving the popularity and interest of these products.

??? ??? ??? ??? ?? ?? ??? ??? “? ???? ??? ???? ???
??? ?? ?? ? ?? ?? ????(it’s wonderful, brillant primer and the price is
ridiculously inexpensive for such a great product)” ?? ???? ??? ??? ???
?? ??. ? ???? ?? ? ??? ?????“?? ???? ?? ????? ????
?? ?? ? ???? ???”? ??.

In her review of the Peach Skin Pact and Pore Erasing Peach Base, she sang its praises
by saying, “It’s wonderful, brillant primer and the price is ridiculously inexpensive for
such a great product” (sic). Ji Eun Yang, a college student who visited this blog, said
“I’m really proud of the fact that Korean cosmetics are starting to gain recognition all
over the world.”

??? ??? ??? “???? ? ??? ?? ??, ?? ?? ??? ?? ???
???? ????”?, “???? ? ??? ? ?? ??????? ?? ?? ? ??
??? ????? ??? ?”??? ???.

The Etude marketing director stated, “In today’s world, where ‘global’ is a big buzzword,
we were able to reaffirm the possibilities for Etude’s international ventures,” adding, “We
plan to develop fresh new products that will win the hearts of not only Asian consumers
but of those in the entire world.”

- ??? ? ????????, ?? ?? ? ??? ?? -
2008-05-19 ?? 2:17:00 ?thedailycosmetic.com

If you have a language pack installed you should be able to see the characters if not you’re likely seeing lots of question marks! Just read between the question marks for the English translation!

You can see the original story, in all it’s glory, by clicking here!

A big, big thanks to jkim for bringing this to my attention and for doing the translation!

I look forward to bringing you future reviews on all good things Korea! As you already know I love me some K-Drama icon wink So expect more K-Drama reviews too!

17 Comments

Etude House Summer Collection 2008: Sherbet Cool Party

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Etude House’s website has been updated with the Summer Collection. The collection does not contain any makeup items but concentrates solely on skincare! I was slightly disappointed to see that no cosmetics were included but after viewing the items released I was intrigued by a few so I’ll be picking these up shortly and reviewing them as soon as I can!

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The skincare is relatively good and I’m actually seriously considered ditching Lush for it. I’ve tried a toner and a moisturizer and both were fantastic plus the price is ridiculously cheap! Sadly, I’m unsure of what the products contain as I can’t read the bottle but I’ve had no oily spots as I sometimes get with certain moisturizers. I imagine the alcohol content is relatively low or non existent in the products as I’ve had no problem with dry patches either!

Just the name of the new Collection has me giddy to try it out! Sherbet Cool Party! Wahoo sounds rather refreshing doesn’t it?

The products are range in price from 9,000 to 12,000 won which is a ridiculous low cost of $9-$12 USD and these are GOOD size products mind you!

I’m purchasing the entire line which includes a toner, a gel moisturizer, serum, and a few other bits!

With the promo images pimping out cool, refreshing images, icy pictures, and just general snowy pictures here and there I’m picturing each item to actually have some sort of “cooling” benefits for the hot, humid weather!

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The Muse is all over this collection! I normally don’t get so hyper about skincare but this has me positively enthralled!

Expect a review as soon as I can airmail this my way!

Loving this collection?

Are you lucky enough to live in Korea and tried it already?

Wanting it?

Tell the Muse!

30 Comments

Etude House Moistfull Mask Review

I love Asian brands.

Here in the US we aren’t privy to many popular products available within various Asian countries such as Japan and Korea. One such product that isn’t as popular here as it is abroad are facial masks. Face masks are a very popular item that come in a number of different formulas and are available from many popular brands such as Kose, Kanebo, and in the case of my review, Etude House.

What exactly is a face mask?

I think here in the US we are pretty much conditioned to associate a face mask with something you’d get in a tube. Something you’d apply and either peel off, scrub off, or wash off. The most popular form of facial masks from Asia are actual masks! As in a mask with holes cut into it for your mouth and eyes. The masks are pre-soaked in different skin treatments such as whitening agents, lotions for dry skin, moisturizers for wrinkles, etc….different masks cater to different skin problems! Each mask is made of a linen like paper that is shaped and contoured to your face. You leave the mask on for anywhere from 5-10 minutes and allow the contents of the mask to sink into your face. It’s a beautifully relaxing experience that’s also very beneficial to your face. I’ve found masks are very helpful for my dry skin in the winter!

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You might recognize the brand Etude House if you’re from Korea or you might remember it from a blog entry I did recently! Etude House makes a line of skincare entitled Moistfull. It’s a rather wonderful line of product with a nice, inexpensive price tag!

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I’m particularly in love with the masks! The masks are packed full of a moisturizing lotion that makes your skin feel positively spoiled for 5 to 10 minutes with long term benefits! The mask is heavily saturated with a combination of lotion and serum that will make any dry, flaky patches on your face disappear!

I can’t begin to describe to you how amazing the mask feels when it’s on and how wonderful your skin feels after use! The mask fits perfectly over your face and I adore how it contours the shape of my under eye perfectly. Why is that important? This is the perfect solution for getting more moisture under my very dry eyes!

After 10 minutes of leaving the mask on my skin feels cool, refreshed, wonderfully soft, and moisturized! I normally do this treatment before bed while reading a few chapters of a book. The best part is when I wake up in the morning my face is literally glowing and I feel like I can go without makeup!

Etude House Moistfull Facial Masks definately get a hearty Muse Approval for purchase if you can find them! But fear not if you’re unable to locate them you can always use any number of the facial masks available from different brands such as Kose, Kanebo, Sofina, and more!

Facial Masks are a wonderful, and for me, essential part of good skin care!

Do you use facial masks?

What are you favorite brands?

Tell the Muse!

64 Comments

Etude House Peach Skin Pact & Pore Erasing Peach Base: Detailed Review

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Since using the Etude House Peach Skin Pact and Pore Erasing Peach Base I felt like the two items deserved a revisit and deeper review than the short blurb I posted in my original post.

Yesterday morning as you may have previously read I used just the Peach Skin Pact and Pore Erasing Peach Base as my sole foundation routine. I did use a touch of concealer under my eyes but aside from that I only prepped and primed my skin with the base and set it with the powder.

To my delight the entire look I created came out very fresh, fun, and natural it also happened to last all day long which is why I felt the two items needed more of a detailed review.

I’ll start with the Etude House Pore Erasing Peach Base which everyone was quite excited about in my comment box. You’re right to be excited as it’s a wonderful, brilliant primer and the price is ridiculously inexpensive for such a great product.

I had the original idea that this might be like Benefit Erase Paste doubling not only as a primer but also as a concealer. Turns out that’s not the case at all. It’s very difficult to explain the exact texture and formula of this product. It’s a cross between matte and moisturizing. It’s of medium thickness and works well when “warmed” prior to use. I found that working it into the back of my hand and applying to my face seemed to make the blending process a bit easier.

When it first touches your face it feels very moisturizing and it quickly blends into the skin and has a similar texture as Smashbox Photofinish Primer however it does not pill like Photofinish does. If you’re unfamiliar with the term “pill” it simply means that the primer “balls” up and rolls off the skin in gross, sort of flaky balls. Photofinish does this for me constantly and it also happens to break me out rather badly. Pore Erasing Peach Base does not do either. No break outs and no pilling as I blend. It simply seeps naturally into the skin creating a smooth, flawless finish to the skin while prepping it for your foundation or in my case the Peach Skin Pact. As I had mentioned in my previous post the primer does carry the scent of peaches which I don’t mind in the least however if you’re sensitive to scents or just don’t enjoy your products scented this might be something you wish to avoid.

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I don’t have particularly large pores however I can imagine this will do a brilliant job of filling pores while allowing your skin to breath. It feels natural and fresh on and is in no way heavy! If you have oily skin this will be an excellent solution for creating a matte finish.

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With my first application of the base I did notice that my skin turned a ghostly white but after applying the powder it seemed to settle down well. I didn’t mind so much as I am always looking for ways to whiten up my skin as you already know from reading my previous article on whitening your skin!

The Peach Skin Pact is the perfect follow up treatment to the base. After applying the base I simply pat the powder on top to create a beautiful finish to my skin. I can already see that both the base and the powder will become a daily part of my routine in the Summer when I don’t want a ton of foundation laying on my skin!

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The powder, like the base, carries the scent of peaches. The color is a universally flattering beige with a tiny hint of peach to it. It should work well on cooler skin tones including fair and medium but won’t work well on darker or tanned skin.

The powder is very light, airy, and silky. It applies beautifully and blends well. You can happily use it as your sole foundation when paired up with the Pore Erasing Peach Base which is exactly what I did yesterday morning!

The good news is I applied my makeup at 5:45 AM in the morning and it lasted, without touch ups, until about 6:00 PM in the evening! It began to fade a bit around 6:30 or so. I was shocked as I’ve never had my makeup last this long!

All and all I’m extremely pleased with both products and they are, as of now, most definately holy grail products for me!

On a different note I know many of you are wondering where I got the haul and such. I briefly explained to a few commentors that I had got my items from a friend who lives in Korea. I did some research around and I haven’t located a single online shop that sells Etude House cosmetics sadly.

However, the good news is I did run across several sellers on E-bay. The best one I came across was GinsengSeafood Beauty HK. She appears to be in China and has a small stash of Etude Cosmetics for sale. Her prices range seems to be about $5 USD on top of retail. If you’re interested you can click here to browse her selection of Etude House.

The other option I suggest is checking MUA and seeing if anyone would be willing to do a CP that is located in Korea.

Finally I would suggest visiting Facial-Shop as per my recommendation of this online shop in my Guide to Shopping for Japanese Cosmetics. The girl who runs the shop, Vivian, had once offered to have some Etude items but I never took her up on the offer. Maybe visit with her and ask if she has anything available.

I hope this helps!

Happy Shopping!

UPDATE: Thanks to one of my gorgeous readers, Humming, we now have another E-bay Seller. It appears this seller has the entire Peach Collection. Sadly the prices are SUPER jacked up but if your lemming is strong have a click here to gather up the Etude House Peach Collection for yourself! Example: The Pore Base is $34.99 USD and retails for $11 USD. Ouchy!

34 Comments