Etude House Precious Mineral Any Cushion is currently making a round of reviews across a variety of Asian beauty bloggers. It recently launched in Korea and is a new cushion style foundation product much like we’ve seen from Amore Pacific, Holika Holika, and a variety of other brands recently.
These foundation pacts are becoming very popular in Korea so I suspect you’ll start seeing them here in the US across a wider market come Spring 2014 into Fall 2014. Of course, most of the formulas are BB Cream where as Etude House Precious Mineral Any Cushion is actually a water based mineral foundation product.
Let’s take a look!
Etude House Rose Collection for Fall 2013 brings a selection of dusky rose, red, and pink shades together inspired by Sleeping Beauty. The collection launched in Korea on August 26th and rounds up with some lovely new eye pencils, matte glosses, nail polishes, and the most important piece of the collection in my opinion, the Etude House Rose Flowering Eyes Palette.
This I NEED!
Cushion BB Creams are all the rage at the moment so Etude House Precious Mineral Any Cushion
launches at JUST the right time. Having already tried a few of these cushion-y style foundations like Holika Holika Face 2 Change Moist Cushion BB
and Amore Pacific Color Control Cushion Compact.
Etude House Precious Mineral Any Cushion version might be on your hit list for a flawless Fall complexion!
Apparently something as simple as a foam can do your pores good! Etude House Wonder Pore Whipping Foaming is a new deep cleansing foam that brightens skin, controls oil, and tightens pores with a simple foam.
And that’s not all!
Etude House Precious Mineral BB Dation is testimony to Korea’s sudden trending of rotating or vibrating brush application for BB Creams and foundation. You’ll capture some of this trend backlash later this Fall when Pop Beauty brings together it’s new CC Cream and Buzzing Beauty Sponge for application.
This trend is actually kinda dying down at the moment (which means the US will probably play catch up with it shortly) but for a second there every Korea brand known to man was pairing up their most popular BB Creams with some type of motorized, vibrating or rotating brush! Particularly BRTC who took almost their entire range of BB Cream and placed them in gift boxes with a rather huge handheld vibrating sponges. For the techie and beauty lover this was kinda a dream come true because seriously there is nothing I love more than beauty gadgetry!
Etude House Precious Mineral BB Dation was kinda one of the first kits that popped onto the scene and started some of this trend. It included Etude House Precious Mineral Dation along with a vibrating sponge.
Take a look at some of my thoughts on the set.