Holika Holika is a Korean brand with a Harry Potter-ish kinda theme. The stores are decked out in shades of purple and black, employee uniforms have a witch-y vibe, and the brand takes lotions and potions to a new, magical level. I think the entire magic, witch, goth theme draws alot of attention and gives the brand its own little niche plus chalk up the traditional kawaii packaging that Korean and Asian brands in general embrace and you have yourself a happy helping of fabulous for makeup junkies.
I’ve reviewed a few Holika Holika products and today I hauled out the Holika Holika Aqua Petit Jelly Blusher that I picked up a several weeks ago. This blush will remind you of the packaging of the Aqua Petit Jelly I reviewed a few months ago.
Holika Holika is a newer brand that launched in Korea. The brand is starting to gain an online awareness now so you’ll see it pretty much popping up everywhere as it begins to go viral.
Part of its popularity could be due to the fact CN BLUE endorses the brand or the fact that it has a certain Harry Potter/Gothic witchy deal going on. Store employees are all dressed like witches and products all have a boil, boil, toil and trouble potion vibe going on.
I chose to believe everyone is flocking to the store because they really dig Jung Yong Hwa in manliner and they feel bad he didn’t get the guy errrr girl in You’re Beautiful. Let’s give Yong Hwa all our money because he was the odd man out in You’re Beautiful! Awwww! Poor Yong Hwa! Boy, you can put your dupetastic, Givenchy Phenomen’Eyes Mascara look-a-like mascara on my lashes any damn time you want!
See? Korean brands know what we women want! A cute Asian boy leaning in to apply our makeup that wears liner better than us! Yes Siree bring that on now!
The brand has a line of Petit BB Creams available in five formulas. I believe they dubbed them Petit due to the small tubes they come in. I really like the size because I find it hard getting through BB Creams since 1. I have over 30-40 of ‘em and 2. they are so pigmented a single tube can literally last you into the next millennium.
Let’s take a look at Holika Holika Petit BB Cream Moisture.