If you’re a Japanese makeup and skincare junkie like me you’re probably very familiar with a brand called Sana. Sana has a slew of little sub brands they put out such as Excel, Maikohan, Etc….
Honestly, some of their sub brands have really gimmicky products but I end up buying them because the packaging and advertisement is just too blooming cute to resist.
The most recent Sana release caught my eye right away because again I was drawn in by that uber sweet packaging that I find so hard to resist. Always expecting to not really be too surprised when something from Sana is cute but not necessarily great quality I braced myself for a let down.
And was pleasantly surprised….
Jump for it.
Remember that bloody cute bear that made a guest starring appearance on the Sana Make Essence Concealer?
Well, let me tell ya, the bear wasn’t enough! Sana had to go one step further and take their evil ploy to the next level by introducing baby seals!
You know and I know what crap Sana Make Essence Concealer was and how I only purchased it because of that sweet dancing bear on the packaging. So of course they have to come up with Sana Make Essence Concealer in base formula with a sweet little seal on the packaging to tempt me further. You know I just want to buy it because of the damn seal!
Ok, well maybe it’s not ALL about the seal.
I’m a curious. Count me curious or maybe I’m just a glutton for punishment but this pink primer does look interesting and it’s only 9,50 yen…I could use a little more baby seal in my life after all…..
Expect a review soon that is if I don’t talk myself out of the dangers of bad purchases simply because the packaging is cute!
We all got pretty damn excited last week when I posted about the Sana Make Essence Concealer (CLICK!). It wasn’t the concealer that got us so hyper but the packaging and the cute little bear prancing around the packaging with angry dark circles under his ickle eyes! Awww the cuteness was too much for everyone to bear (pun intended hahaha…”everyone to bear…” get it? The Muse is hysterical isn’t she? And corny as bloody hell!)!
Of course, buying into the bear’s kawaii image was easy enough for the Muse! Who wouldn’t get sucked in by a bear being depressed about his dark circle eye problem. After all, who better, then a cute little bear to relate to our problems of dark circles under our unrested eyes…right?
Sana Make Essence has the cute bear going for it but that’s about it. Sadly, this doesn’t work worth a damn and the Muse is still suffering from dark circles and in need of a something WAY more pigmented to conceal her under eye woes.
Jenn, from Japan, kindly pointed out that bear and circle are actually the same word in Japanese….who knew right? Which explains why Sana went with the bear image however I personally think Sana was trying to suck in schmucks like the Muse who dig cute packaging!
Awww who could resist this little guy?
So what is this stuff anyway?
It’s a yellow based concealer that actually has the potential to be great but somewhere along the way it fails miserably. The concealer comes in a small squeeze tube with a needle nose applicator for application. You can squeeze a bit out on your finger or dab some on with the applicator, it’s entirely up to you how you use it. As we all know, I hope we all know, yellow is normally a good solid color for concealing dark circles. If you have particularly bad dark circles you’ll want to seek out a strong yellow based concealer. In this case, Sana Make Essence, isn’t yellow based but actually yellow in color which isn’t necessarily a bad thing as I’ve used completely yellow concealers before and had successful results at concealing my dark under eye circles.
One of the main problems with the product is that it isn’t pigmented enough to conceal anything. The concealer does lighten the area a tiny little bit but as far as concealing dark circles that’s not happening anytime soon. The formula is nice enough in that it’s not too thick nor is it too runny but just about perfect in it’s consistency however it does seem quite a good deal drying when applied. I did notice that it has a rather interesting texture that’s partially silicon feeling. If it was pigmented enough to conceal it’s texture would be nice for filling small lines however it fails terribly at actually concealing so anything else that could possibly be good about this is killed off in the long run as it doesn’t perform it’s most basic and primary function of..simply..concealing. One of the second problems with the product is the scent. I suppose they were going for fresh scented? Or maybe not? But it has a faint plastic, just out of the tube scent that’s rather off putting.
Sadly, the only thing that’s awesome about Sana Make Essence Concealer is the packaging and the nice price. At 800 yen the concealer is super cheap but honestly it could be free and it would still stink! If you’re really lemming it you can get it around the Internet with a price tag that’s jacked up around $4-$5 on top of retail but I seriously don’t recommend it.
The Muse no likey and says skip this one! Not worth your money and just doesn’t do what it promises!
Although the bear is prancing around happy and dark circle free the Muse sure isn’t!
Happy dark circle-free bear! Yay! (the Muse thinks he used something else to conceal those dark circles!)
You do realize I’m not NEARLY done with my concealer reviews right?
I got a ton more up my sleeve, I’ve just been giving you a breather in between!
I now have my eye on Sana Make Essence Concealer which is a yellow based concealer for concealing dark circles.
Sana Excel already makes a compact concealer for 800 yen that I have yet to try however the regular Sana brand has this new Make Essence Concealer that caught my eye since it has such a strong yellow base which is good for reflecting off of dark shadows and circles while concealing them up.
I’ll have to get my hands on some of this soon and review because I’m curious how good it is! The normal Sana line up is pretty good so I suspect that perhaps Sana Make Essence Concealer will be just as good.
If you live in Japan this is available now for 950 yen at a local drugstore! I believe it’s brand new as this is the first time I’ve seen it.
Review to follow shortly!
Sana Curler Review
Update: Read the Sana Make Essence Concealer Review
I got myself a Shu curler this past Summer and every since after I haven’t gone back to another curler (read about the first time I became smitten with the Shu curler by clicking here!).
I’ve been through many curlers and none have worked as well as my Shu! But the Excel Spring Power Curler did tempt me with it’s allure of Limited Edition Pink Glitteryiness (is that even a word?).
When I seen it on the Sana website with the Excel Christmas Collection I knew I had to have it. It was cute, it was compact, and it had something important called “Spring Power”. My god it sure did sound amazing! I love Excel cosmetics so anything else this great brand puts out must be fantastic right? Wrong.
Where as the Shu is long, slick, and easy to handle the Excel is more compact which actually isn’t a problem at all. It fits very comfortably in my hand and my fingers slip right in, nice and snug in the handle. The size as far as I can see isn’t a problem at all and I was quite excited about how very tiny it was and how great it fit into my hand. This was surely a sign of wonderful things to come, sadly not! Now the beauty of the Shu curler is it fits the contour of my eye perfectly without pinching, tugging, or just general ouch! The Excel, to my horror, pinches like a lobster (I think I lost a few eyelashes somewhere along the way!!!!). Ow! It doesn’t fit well along the contour of my eye and it almost seems as if it isn’t catching all my lashes plus I have to sort of sit and maneuver it around my lashes and eye, I feel like I’m doing a puzzle and the piece isn’t fitting so I have to sit and jiggle it in. When I finally do have it fitted correctly to my eye and squeeze down I get a really harsh pinch! Ugh!
Now the entire idea of a spring back on the handle seemed interesting although I’ve figured out it’s somewhat pointless! When I use my Shu curler I hold down for a few and I’m ready! With the Excel the point of having a “springing” action in the handle seems just to make life more difficult. The urge of the handle to pop right back after making contact with your lashes is instant which leads to a problem of waiting a few for the curl to set in so to speak. If you curl your lashes you must know what I mean! Squeeze once and yes of course your lashes do curl up but the handle snaps back really quickly and holding it down is a bit tricky and tiresome due to the “spring”. I like to hold the curler down for a minute to let the curl set in a little bit. This is especially important if you’re using a curl keeper spray for your curler like I do (if you aren’t familiar with curl keeper it’s an Asian product, it’s not available in the US as far as I know, that you spray on your curler and it holds the curl of your lashes, almost like hairspray for your eyelashes).
My next gripe would be with the curler pad. It’s not a soft foam sadly. It’s more like a plastic piece and it’s hard and it hurts. I think the pinching not only comes from the fact that this isn’t fitting my eye correctly but also from the hardness of the pad!
Overall, if the promise of a spring powered curler and the delights of pink and glitter have blinded you and you felt the urge to purchase this I’d say you’re better off skipping. This is only cost me about 800 yen I believe so it didn’t break the bank too much! Take your money and buy a Shu curler you’ll be happier! If you’re planning on purchasing this I’ve seen it range from $12.50-$16 USD at Asian online shops so that indeed would be major money lost as at that price you can just buy a high end curler!
The weird thing is I believe this is a best seller for Sana but me it’s just money not spent too well!