Get ready Smashbox fans as the brand will make it’s debut on HSN and HSN.com shortly with not only old favorites but new ones too like the Photo Finish Pore Minimizing Primer and Be Legendary Longwear Lip Lacquer.
Smashbox kicks off it’s launch on HSN with a month long Birthday Celebration and makes an on air appearance during the HSN Beauty Report Show on Thursday, July 10 at 7 p.m. (EST) and again throughout the day on July 14 and 15.
L’Oreal’s beauty portfolio is about to get bigger as they are about to acquire and buy out NYX Cosmetics. It is undisclosed how much L’Oreal paid for NYX but none the less NYX Cosmetics will shortly be apart of the L’Oreal family.
RRTnews reports, “NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multi-channel distribution. Both L’Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market,” said Frédéric Rozé, President and CEO of L’Oréal USA.
The brand will continue with their current leadership team and remain a California based brand!
I doubt much will change for NYX when this deal is finalized. I’m not an expert on cruelty free beauty but NYX is currently cruelty free and I imagine it will remain so after the acquisition.
What are your thoughts on L’Oreal buying out NYX Cosmetics?
Awww with a heavy heart I’m unhappy to share the news that Victoria’s Secret will stop carrying makeup. Don’t get me wrong, Victoria’s Secret Makeup is a hit or miss even but sometimes you come out of the experience with a really nice score!
Plus I admit I really liked the seasonal collections!
Lancome has announced Lupita Nyong’o as the new Brand Ambassadress today!
Take a look at the news below.