Beauty News

L’Oreal Buys NYX Cosmetics

NYX Love in Rio Eye Shadow

L’Oreal’s beauty portfolio is about to get bigger as they are about to acquire and buy out NYX Cosmetics. It is undisclosed how much L’Oreal paid for NYX but none the less NYX Cosmetics will shortly be apart of the L’Oreal family.

RRTnews reports, “NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multi-channel distribution. Both L’Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market,” said Frédéric Rozé, President and CEO of L’Oréal USA.

The brand will continue with their current leadership team and remain a California based brand!

I doubt much will change for NYX when this deal is finalized. I’m not an expert on cruelty free beauty but NYX is currently cruelty free and I imagine it will remain so after the acquisition.

What are your thoughts on L’Oreal buying out NYX Cosmetics?

Do share!

22 Comments

Victoria’s Secret Will Stop Carrying Makeup

Victorias Secret Angel Holiday 2013 Collection

Awww with a heavy heart I’m unhappy to share the news that Victoria’s Secret will stop carrying makeup. Don’t get me wrong, Victoria’s Secret Makeup is a hit or miss even but sometimes you come out of the experience with a really nice score!

Plus I admit I really liked the seasonal collections!

Read More...
29 Comments

Lancome Announces Lupita Nyong’o as Brand Ambassadress

lancome Lupita Nyong o
Lancome has announced Lupita Nyong’o as the new Brand Ambassadress today!

Take a look at the news below.

Read More...
6 Comments

Bobbi Brown Cosmetics Partners with Model Kate Upton as Brand’s Celebrity Face

Read More...
6 Comments

Kose Buys Tarte Cosmetics

Tarte Color Your World with Shades of Clay Collection

Yes, it’s true the “Kose Buys Tarte Cosmetics” rumors are indeed true. WWD announced yesterday that Japan’s Kose company has purchased a 93.5% stake in Tarte Cosmetics.

You might recognize the Kose name from brands like Visee, Cosme Decorte, Softymo, Happy Bath Day, etc….all Japanese brands I have featured and reviewed on Musings of a Muse before.

Kose actually purchased a majority of the company including Tarte’s founder Maureen Kelly’s shares.

Read More...
47 Comments