L’Oreal announced on their site today they signed an agreement to acquire Urban Decay
“Urban Decay will beautifully complement L’Oréal Luxe’s portfolio of iconic brands. It is the make-up specialist we needed to fully satisfy young women in search of playful colors and inspiration in selective distribution, at an accessible price point. It is totally additional to our existing propositions and as such it will contribute significantly to the growth of the Division in the years to come,” said Nicolas Hieronimus, President L’Oréal Luxe.
“L’Oréal’s strong innovation capabilities and presence in every channel of distribution will enable Urban Decay to reach its full potential in the marketplace,” added Tim Warner, General Manager, Urban Decay. “Together, we have great ambitions for the future.”
The closing is subject to regulatory approval which is expected by the end of the year.
L’Oreal represents a rather large portfolio of brands some of which test on animals so the future of Urban Decay’s Animal Testing Policy is in question. But I imagine that Urban Decay wouldn’t go into this decision without taking all of this into consideration so I do believe you probably won’t have to worry about their animal testing policy.
Update: Urban Decay has officially announced they will remain a cruelty free brand even after L’Oreal becomes their parent company.
Here’s a rather fun idea from Tarte, a Swatch Station! Tarte’s swatched their entire Holiday 2012 Collection, videoed it, and slapped it up on youTube for your reference.
I dunno how old you are but the videos kinda reminded me of Braingames which used to be on HBO many years ago. I had visions of Safari Solitaire as they were swatching.
I’ve become the type of person that can’t really watch my favorite guru videos as I really want them to get to the point. And sometimes it turns into a life story rather than a review. Since I’m so crazy busy I sometimes can’t sit through a 10-15 minute review to get to swatches so these videos are kinda awesome. Festive music, quick view of the product, and swatches. Boom! Done in under a minute.
Hopefully they’ll continue with the Swatch Station for the new seasonal releases ahead. It could prove very helpful!
Robert Pattinson reportedly signed a a deal with Dior to be the next face of their men’s fragrance. Perhaps we’ll see some Chanel-like TV spots starring RPatz as well.
Kristen Stewart is the face of Balenciaga fragrance so seems the Twilight alumni will be well set after this final film. Now who wants Taylor’s face? Anyone? Armani? He’s chiseled, boy got game! Come on people someone has to snatch him up.
I’m kinda over Twilight. I know bad fan girl, bad! But it got a little too ridiculous at some point…..
Don’t shoot me k?
I promise I’ll be seeing Breaking Dawn 2 anyway Twihard status be damned!
The DHC Moisture Fruit Collection has launched stateside!
With great delight and pleasure I bring you this news today. I originally purchased this collection from Japan and was always disappointed that DHC US never carried it. So I’m very excited to tell you today that you can easily purchase it from the DHC Website.