Almay

Almay Smart Shade Mousse Makeup Review & Swatches

Almay Smart Shade Mousse Makeup Spring 2012

Almay Smart Shade Mousse Foundation ($9.99) recently launched for Spring 2013 at drugstores in four color selections (I found mine at Harmons).

This is color adapting foundation product that supposedly “changes” once applied to your perfect shade of color thus the lack of colors. Light, Light/Medium, Medium, and Dark are the soup du jour for this foundation.

Take a look!

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Almay Intense I-Color Liquid Shadow + Color Primer Review & Swatches

Almay Intense I Color Liquid Shadow + Color Primer

Almay Intense I-Color Liquid Shadow + Color Primer is a newly launched cream eyeshadow released in four shades for Spring 2013. These cream shadows act as an all over color eyeshadow or as a prep and prime shade for powder.

The four shades were created to flatter a range of eye colors such as blue, hazel, and brown. Almay carefully selected shades they felt would flatter different color eyes and marketed each liquid shadow towards that eye type.

As you know, I’m all about wearing whatever I want on my eyes. I’m not really convinced any one shade of shadow is meant for my brown eyes. I like soft browns and I like bold aquas and I love pink and gold…really any color shade of eyeshadow is cool by me. The only reason I’d avoid certain shades would be because some clash with my dark circles. Aside from that I never had any issues wearing any shade I wanted to. So I’m not completely sold on all the marketing I see lately for shades that would be “suitable” for my eye color.

So what did I do? I was a rebel and hauled three of the four shades Almay introduced in the new Intense I-Color Liquid Shadow + Color Primer. Even the one for green eyes…nanner nanner!

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Almay Smart Shade Powder Blush for Spring 2013

Almay Smart Shade Powder Blush

Almay Smart Shade Powder Blush
is newly launched for Spring 2013. Although Almay already has a Smart Blush available it’s a cream formula not a powder one so those who prefer powder will want to check these out.

Take a look!

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Almay Smart Shade Mousse Makeup for Spring 2013

Almay Smart Shade Mousse Foundation

I told you a little about Almay Smart Shade Mousse Makeup yesterday. This is a new foundation that Almay has released in four shade selection that has a self adjusting formula which becomes your “perfect” shade after application.

“Mousse” makeup had me thinking whipped, creamy, and more along the lines of Revlon’s Colorstay Whipped Foundation released several months ago but actually this formula seems a little different.

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Almay Smart Shade Collection Spring 2013

Almay Smart Shade Collection Spring 2012 Mousse Makeup

Almay Smart Shade Perfectly Mousse Makeup and Almay Smart Shade Blush are two new offerings at the drugstore for Spring 2013. I ran across these are Harmons recently and couldn’t resist picking up the three blushes and the foundation.

I seem to be in the sad minority who doesn’t like Revlon’s Colorstay Whipped Foundation so I’m a little on the fence about Almay’s version!

Take a look!

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