Covergirl + Olay the Depuffer Eye Concealer is one of several new Summer 2014 product launches from Covergirl that’s launching at drugstores now.
Covergirl + Olay the Depuffer Eye Concealer is a really great concealer but it falls victim to the same problems I had recently with the Covergirl Ready Set Gorgeous Concealer.
Take a look!
Covergirl Ready Set Gorgeous Concealer is one of several new products that launched for Summer 2014 featuring Katy Perry as the model for the collection entitled Covergirl #InstaGlam.
Marketing on the Covergirl Ready Set Gorgeous Concealer as well as other products in this collection seem to be targeting a younger demographic than myself and after trying the concealer I’d say this is more for a teenager perhaps or an early twenty consumer.
Take a look!
Covergirl Colorlicious Lipgloss ($7.99) is a new Summer 2014 Lipgloss formula that’s popping up at drugstores now in 13 shades. I think Covergirl is a little lacking in the gloss department so a new range of juicy lipglosses for Summer sounds like a great idea to me.
The Covergirl Colorlicious Lipgloss Collection promises a highly glossy and pigmented finish with a moisturizing formula. They call the packaging a true to tube color so what you see in tubes is what you get on lips.
I disagree with some of the marketing on these so let’s take a look at my review!
Head to your local drugstore because Covergirl introduces new products for Summer 2014 that includes Covergirl Olay Face Lift Effect Foundation, Covergirl Olay The De-Puffer Concealer, Covergirl Colorlicious Lipgloss, as well as Covergirl Ready Set Gorgeous Pressed Powder, Concealer, and Foundation plus a few other items!
There are a total of three new Covergirl displays to look through at drugstores now (my best friend sent me these images from Walgreens) so take a look below to grab the details!
Don’t quote me but Covergirl Clean Makeup Remover Wipes ($5.99 for 25) are the brand’s first every makeup removal wipe. Feel free to correct me but I don’t think I can recall Covergirl having makeup remover wipes available in the past.
These are launching now as a permanent part of the Covergirl Collection with a that promotion that features Katy Perry. Between Pink, Katy Perry, the Hunger Games Collection, and a newly repromoted “fun” Covergirl Smoochies Lip Balm, you can really see that the brand is pushing to gain a more youthful market where as their Covergirl Olay Collection is more for a mature purchaser.
These new Clean Makeup Remover Wipes are obviously also geared towards teens with their colorful packaging!
Take a look!