L’Oreal’s beauty portfolio is about to get bigger as they are about to acquire and buy out NYX Cosmetics. It is undisclosed how much L’Oreal paid for NYX but none the less NYX Cosmetics will shortly be apart of the L’Oreal family.
RRTnews reports, “NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multi-channel distribution. Both L’Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market,” said Frédéric Rozé, President and CEO of L’Oréal USA.
The brand will continue with their current leadership team and remain a California based brand!
I doubt much will change for NYX when this deal is finalized. I’m not an expert on cruelty free beauty but NYX is currently cruelty free and I imagine it will remain so after the acquisition.
What are your thoughts on L’Oreal buying out NYX Cosmetics?
L’Oreal Anti-Redness Magic Skin Beautifier BB Cream is one of two new correcting “BB Cream” formulas that L’Oreal recently introduced to the US market for Fall 2014 that will be a permanent part of the Magic Skin Beautifier BB Cream Collection (these launched in the UK several months ago so they aren’t a new product merely new to our market).
I think “BB Cream” is a little misleading as these are more of a correcting primer of sorts as they do not offer any coverage merely prep skin for makeup. The L’Oreal Anti-Redness Magic Skin Beautifier BB Cream was created to ease redness and even out skin tone.
Shall we take a look?
L’Oreal Visible Lift Blur Blush is yet another new, permanent product launching with the new L’Oreal Visible Lift Blur Collection for Fall 2014. I’ve reviewed and loved both the L’Oreal Visible Lift Blur Concealer and L’Oreal Visible Lift Blur Foundation for you so I was bracing myself for an excellent experience with the L’Oreal Visible Lift Blur Blush as well.
But I came out of this review confused.
True Teal, Pure Purple, Green Ivy, Colbalt Blue, Silver, and Gold are brand new shades of L’Oreal Infallible Silkissime Eyeliner that will be available permanently for Fall 2014.
Originally L’Oreal Infallible Silkissime Eyeliner was released for Spring 2014 (back in April) and at the time I expressed I’d love to see some more shades because the formula was incredible so these new shades come at a great time! I’m very excited the Infallible Silkissime Eyeliner is available in ten shades now.
But one is still missing…!
L’Oreal Visible Lift Blur Foundation is one of two new L’Oreal Visible Lift Blur products launching for Fall 2014 at drugstores. This new foundation has an opti-blur technology and honestly, whatever is they are doing with this formula they are doing it right (as well as with the L’Oreal Visible Lift Blur Concealer’s formula which I LOVED!) because indeed it creates the illusion of flawless skin!