L’Oreal is slowly fading out some of the HIP line and replacing it with what it deems the Studio Secrets Professional Collection. Many of the older HIP pieces you know and love may be gone and replaced with new items featuring the Studio Secrets label. Now this doesn’t mean HIP is gone but it just appears L’Oreal is trying to mass market the HIP line and make it more appealing to a universal consumer rather than a younger crowd.
You may remember that one of the first potted gel liners available from the HIP Collection were the Colour Truth ones. Recently, I started seeing alot less of these on drugstore shelves and most recently seen the new L’Oreal HIP Colour Truth Eyeliner Pencils. I do wonder if the gel liners will be replaced by these new pencils at a future date?
Either way if you aren’t a gel liner fan and prefer pencils, these may appeal.
L’Oreal HI Metallic Shadows have a few new shades to collect if you’re a fan. Not sure if these are an limited edition run but check out special displays at your drugstore for the newest shades releasing, I’d say it was around 6 or so new colors. I picked up two of ‘em to review.
Drugstore beauty users beware!
New beauty is infiltrating your local drugstore and your mission, if you choose to accept it, will be to pick up some of these new items for your beauty stash.
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, New in Beauty
, Tarina Tarantino
Good Morning Everyone!
Hope you had a great weekend and spoiled your dear old dad! I thought we’d start Monday morning off with some fabulously fantastic new in beauty goodies.
Take a look and let me know any new stuff you’ve seen at your local Ulta, drugstores, Sephora, or counters!
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