I just wanted to quickly update you on Fall 2014 Makeup Collections!
They are starting to trickle into stores here in New York but lots of folks are still having a difficult time locating many of the items I’ve blogged about so just a heads up for those who do want to purchase items online.
Walgreens.com has gotten in stock L’Oreal Visible Lift Blur Blush, Concealer, and Foundation as well as the new shades of L’Oreal Infallible Silkissime Eyeliner.
Also check out retailmenot.com if you are shopping online to see if you can score a coupon or two as Walgreens does have 20% off from time to time.
Hope this helps for those who haven’t yet been able to locate some of these items in their area!
Color lip balms, butter balms, and butter lipsticks are a huge trend at the moment so the new L’Oreal Pop Balm couldn’t come at a better time. Perhaps these L’Oreal Pop Balm are L’Oreal’s nod to Maybelline’s Color Whisper Lipstick Collection?
All I know is L’Oréal Pop Balm sound exciting to me!Read More...
L’Oreal’s beauty portfolio is about to get bigger as they are about to acquire and buy out NYX Cosmetics. It is undisclosed how much L’Oreal paid for NYX but none the less NYX Cosmetics will shortly be apart of the L’Oreal family.
RRTnews reports, “NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multi-channel distribution. Both L’Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market,” said Frédéric Rozé, President and CEO of L’Oréal USA.
The brand will continue with their current leadership team and remain a California based brand!
I doubt much will change for NYX when this deal is finalized. I’m not an expert on cruelty free beauty but NYX is currently cruelty free and I imagine it will remain so after the acquisition.
What are your thoughts on L’Oreal buying out NYX Cosmetics?