This Summer felt like the Summer of the SPF. SPF has evolved a fair bit this year and I’m seeing more and more options that offer a higher SPF factor of 50 and up. Such products are the norm in the Asian market however here in the US we tend to stick to the 30 range.
Another interesting evolution is drugstore makeup brands offering SPF options. Asia is flooded with a variety of SPF products and brands in particular offer not only color cosmetic options but also an SPF product or several. It’s very rare that there isn’t some SPF option available from most brands in Asia.
Versus here in the US, where we don’t normally see our favorite brands such as say Maybelline or Revlon offering a product available exclusively for sun protection.
Neutrogena changes all that with it’s new Ulta Sheer Liquid Daily Sun Protection. Does this mean we’ll see more drugstore brands offering SPF products all their own?
Let’s hope so!