Olay Fresh Effects S’wipe Out! Refreshing Make-up Removal Cloths are one of six new product releases in the Olay Fresh Effects Skincare Collection that recently launched for Spring 2013.
I was telling you in a prior post that I feel like Olay is definitely trying to reach out to a younger demographic with their new Fresh Effects Collection. The packaging definitely has a “fun” fresher feel, the price point is cheaper, and the products they released with this launch should garner the interest of younger beauty lovers.
I’m all youth at heart so I def saw some appeal in this collection particularly because it isn’t as sterile and medical looking like Olay’s typical skincare packaging ya know?
Now as far as makeup remover wipes, lord knows, I don’t need to try ANOTHER brand of wipes. But I’m a blogger and I make a ton of use out of wipes as I need them to swipe off swatches and the likes. Plus they are great for easy clean up. And my mentality about new beauty is “Yes, yes, must try the precious!” so I was pretty excited to take on the Olay Fresh Effects Make Up Removal Cloths.
Here’s some thoughts!
Olay Fresh Effects BB Cream Skin Perfecting Tinted Moisturizer has launched in two shade selections at drugstores for Spring 2013. As you know from my early post Olay Fresh Effects is a newly launched Skincare Collection that features a few products that should appeal outside Olay’s typical mature age demographic and may gather the eye of teens and twenty sometimes with this new line.
The addition of this new BB Cream alone should garner interest from a wide variety of women (and men) who are just now learning about BB Creams. I mentioned in a few posts already the BB Cream will get an even bigger push for Spring and here we are already discussing a new one from Olay.
It’s unfortunate they choose to name it BB Cream and Tinted Moisturizer….that should account for how sheer it probably will be.
Olay Fresh Effects Skincare is a new collection for Spring 2013 with a new Olay Fresh Effects BB Cream. It seems like the collection is marketed towards a younger demographic than Olay typically appeals to.
Unfortunately, you do have more tinted moisturizer to look forward to with this “BB Cream” as they entitled it Olay Fresh Effects BB Cream! Skin Perfecting Tinted Moisturizer. *Head desk* You’re doing it wrong.
Covergirl + Olay Concealer Balm is a newly launched lipstick style concealer for Spring 2013. I didn’t have major success with the Covergirl + Olay Concealer in the pot that launched a few years ago, it was super dry for me.
This lipstick style packaging is so terribly retro I’m unsure how I feel about it.
I’m always a little wary of pressed powder as I have drier skin. I tend to avoid using it except occasionally in the Summer when my skin is showing signs of being a little oily.
Covergirl + Olay Pressed Powder is a new powder that promises to brighten skin as it softens the appearances of fine lines and wrinkles.
Take a look!