Olay Fresh Effects BB Cream Skin Perfecting Tinted Moisturizer with Sunscreen…PHEW what a mouthful! Say it fast three times. Olay covers all bases here, BB Cream, Tinted Moisturizer…so they market it as both which automatically sets off warning bells in my head.
BB Cream is NOT a tinted moisturizer. The US has not caught on to this fact as of yet and has gone ahead and decided that marketing BB Creams as a tinted moisturizer is A SUPER idea….and everyone should be happy about it.
Ok, I won’t rant anymore.
But facts is facts combing BB Cream and Tinted Moisturizer into the name is confusing for consumers. If you’ve never tried BB Cream before and proceed to purchase Olay Fresh Effects you’ll automatically assume this is what a BB Cream is and that’s just not what this is.
I’m excited to try out the new Olay Professional Pro-X Even Skin Tone Collection launching soon. I haven’t had the best luck in the world with affordable dark spot correctors and whitening treatments but I’m quite curious about this collection and will be checking it out when it launches.
Take a look!
Olay Fresh Effects Powered Contour Cleansing System is a new little (I stress little) battery operated power cleanser available at drugstores for Spring 2013.
This budget friendly cleansing tool is a mere $14.99 and comes with a mini Olay’s new Fresh Effects Shine, Shine Go Away Cleanser.
Here’s a closer look!
Olay Fresh Effects S’wipe Out! Refreshing Make-up Removal Cloths are one of six new product releases in the Olay Fresh Effects Skincare Collection that recently launched for Spring 2013.
I was telling you in a prior post that I feel like Olay is definitely trying to reach out to a younger demographic with their new Fresh Effects Collection. The packaging definitely has a “fun” fresher feel, the price point is cheaper, and the products they released with this launch should garner the interest of younger beauty lovers.
I’m all youth at heart so I def saw some appeal in this collection particularly because it isn’t as sterile and medical looking like Olay’s typical skincare packaging ya know?
Now as far as makeup remover wipes, lord knows, I don’t need to try ANOTHER brand of wipes. But I’m a blogger and I make a ton of use out of wipes as I need them to swipe off swatches and the likes. Plus they are great for easy clean up. And my mentality about new beauty is “Yes, yes, must try the precious!” so I was pretty excited to take on the Olay Fresh Effects Make Up Removal Cloths.
Here’s some thoughts!
Olay Fresh Effects BB Cream Skin Perfecting Tinted Moisturizer has launched in two shade selections at drugstores for Spring 2013. As you know from my early post Olay Fresh Effects is a newly launched Skincare Collection that features a few products that should appeal outside Olay’s typical mature age demographic and may gather the eye of teens and twenty sometimes with this new line.
The addition of this new BB Cream alone should garner interest from a wide variety of women (and men) who are just now learning about BB Creams. I mentioned in a few posts already the BB Cream will get an even bigger push for Spring and here we are already discussing a new one from Olay.
It’s unfortunate they choose to name it BB Cream and Tinted Moisturizer….that should account for how sheer it probably will be.