Drugstore Makeup Brands

L’Oreal Buys NYX Cosmetics

NYX Love in Rio Eye Shadow

L’Oreal’s beauty portfolio is about to get bigger as they are about to acquire and buy out NYX Cosmetics. It is undisclosed how much L’Oreal paid for NYX but none the less NYX Cosmetics will shortly be apart of the L’Oreal family.

RRTnews reports, “NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multi-channel distribution. Both L’Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market,” said Frédéric Rozé, President and CEO of L’Oréal USA.

The brand will continue with their current leadership team and remain a California based brand!

I doubt much will change for NYX when this deal is finalized. I’m not an expert on cruelty free beauty but NYX is currently cruelty free and I imagine it will remain so after the acquisition.

What are your thoughts on L’Oreal buying out NYX Cosmetics?

Do share!

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L’Oreal Anti-Redness Magic Skin Beautifier BB Cream Review & Swatches

L’Oreal Anti-Redness Magic Skin Beautifier BB Cream

L’Oreal Anti-Redness Magic Skin Beautifier BB Cream is one of two new correcting “BB Cream” formulas that L’Oreal recently introduced to the US market for Fall 2014 that will be a permanent part of the Magic Skin Beautifier BB Cream Collection (these launched in the UK several months ago so they aren’t a new product merely new to our market).

I think “BB Cream” is a little misleading as these are more of a correcting primer of sorts as they do not offer any coverage merely prep skin for makeup. The L’Oreal Anti-Redness Magic Skin Beautifier BB Cream was created to ease redness and even out skin tone.

Shall we take a look?

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Maybelline Chocolate Suede Color Tattoo Eyeshadow Review & Swatches

Maybelline Color Tattoo Eyeshadow Chocolate Suede

Maybelline Chocolate Suede Color Tattoo Eyeshadow is one of the new Leather Color Tattoo Eyeshadows launched with the Maybelline Dare to Go Nude Fall 2014 Collection.

From my understanding Chocolate Suede and the other four shades from this collection will be permanent! I recently came across them at Bed, Bath, and Beyond and they are also starting to pop up at Walgreens.

Maybelline Chocolate Suede Color Tattoo Eyeshadow is actually the only shade from this collection that isn’t matte in finish! It also happens to be my favorite shade of the five colors released.

Take a look!

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Rimmel Exaggerate Auto Waterproof Eye Definer Review & Swatches

Rimmel Exaggerate Auto Eye Definer

I recently came across a new Fall 2014 display featuring Rimmel Exaggerate Auto Waterproof Eye Definer! I’ve personally never heard of the Rimmel Exaggerate Auto Waterproof Eye Definer formula so I assume they might be new to the US but don’t quote me.

These retractable eyeliner pencils are available in six shades and promise a soft creamy texture with 10 hours of long lasting wear.

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E.L.F. Disney Ariel Collection Available Now Online

E.L.F. Disney Ariel Collection

If you LOVED the E.L.F. Disney Villains Collection you’re bound to adore the new E.L.F. Disney Ariel Collection that’s available online now at drugstore.com (Thanks Sharon for e-mailing me about this!).

E.L.F. has done two Disney Villains Collection and apparently they are now taking on Disney Princesses too with a new collection inspired by the Little Mermaid herself, Ariel.

Granted Sephora has done an Ariel Collection as well but the E.L.F. Ariel Collection is considerably cheaper!

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