Drugstore Makeup Brands

A Honey of a Primer from NYX

NYX Honey Dew Me Up Primer

NYX Honey Dew Me Up Primer is a new makeup primer inspired by the golden glow of honey. Honey Dew Me Up Primer is formulated to neutralize discolorations and redness with light reflective gold flecks to create a luminous glow on skin! Supposedly it contains collagen to smooth skin, honey that acts as a antiseptic, and gold flecks to give skin a radiant finish!

NYX Honey Dew Me Up Primer is $17 and available now at nyxcosmetics.com.

Sounds interesting and reminds me a little of Guerlain L’Or’ Radiance Concentrate but at a far nicer price eh?

What do you think?

Might be interesting to try out?

Not sure about the spatula applicator though! Wouldn’t a pump been a little less messier!?


NYX Introduces Suede Eyeshadow Palette for Fall 2014

NYX Suede Palette

Maybelline is going Leather for Fall 2014 and NYX has some Suede up its sleeve with the introduction of the new Suede Shadow Palette for Fall 2014.

This delicious palette is named after the texture of the shadows, which are, apparently, like suede!



L’Oreal Buys NYX Cosmetics

NYX Love in Rio Eye Shadow

L’Oreal’s beauty portfolio is about to get bigger as they are about to acquire and buy out NYX Cosmetics. It is undisclosed how much L’Oreal paid for NYX but none the less NYX Cosmetics will shortly be apart of the L’Oreal family.

RRTnews reports, “NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multi-channel distribution. Both L’Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market,” said Frédéric Rozé, President and CEO of L’Oréal USA.

The brand will continue with their current leadership team and remain a California based brand!

I doubt much will change for NYX when this deal is finalized. I’m not an expert on cruelty free beauty but NYX is currently cruelty free and I imagine it will remain so after the acquisition.

What are your thoughts on L’Oreal buying out NYX Cosmetics?

Do share!


L’Oreal Anti-Redness Magic Skin Beautifier BB Cream Review & Swatches

L’Oreal Anti-Redness Magic Skin Beautifier BB Cream

L’Oreal Anti-Redness Magic Skin Beautifier BB Cream is one of two new correcting “BB Cream” formulas that L’Oreal recently introduced to the US market for Fall 2014 that will be a permanent part of the Magic Skin Beautifier BB Cream Collection (these launched in the UK several months ago so they aren’t a new product merely new to our market).

I think “BB Cream” is a little misleading as these are more of a correcting primer of sorts as they do not offer any coverage merely prep skin for makeup. The L’Oreal Anti-Redness Magic Skin Beautifier BB Cream was created to ease redness and even out skin tone.

Shall we take a look?


Maybelline Chocolate Suede Color Tattoo Eyeshadow Review & Swatches

Maybelline Color Tattoo Eyeshadow Chocolate Suede

Maybelline Chocolate Suede Color Tattoo Eyeshadow is one of the new Leather Color Tattoo Eyeshadows launched with the Maybelline Dare to Go Nude Fall 2014 Collection.

From my understanding Chocolate Suede and the other four shades from this collection will be permanent! I recently came across them at Bed, Bath, and Beyond and they are also starting to pop up at Walgreens.

Maybelline Chocolate Suede Color Tattoo Eyeshadow is actually the only shade from this collection that isn’t matte in finish! It also happens to be my favorite shade of the five colors released.

Take a look!