Drugstore Makeup Brands

Almay Smart Shade CC Luminous Primer Review & Swatches

Almay Smart Shade CC Luminous Primer

Almay Smart Shade CC Luminous Primer ($7.99 at Harmons drugstore) is a new complexion correcting primer with an SPF 15 that’s launching at drugstores for Spring 2014.

I typically run in the opposite direction when I hear luminous as I don’t do well with anything that’s “glow-y” in the foundation or primer department but this little gem surprised me.


L’Oreal Pop Shades Colour Riche Balm Review & Swatches

L'Oreal Pop Shades Colour Riche Balms

L’Oreal Pop Shades Colour Riche Balm ($9.79 at Duane Reade) are a newly formulated L’Oreal Colour Riche Balm in four new, limited edition shades for Winter 2013. The original line of L’Oreal Colour Riche Balm runs sheerer but these new Pop Shades are supposed to be more pigmented. I was excited about this as I really liked the original formula. Yes, it is sheer but it is a nice balm overall and many of the shades have an MLBB (my lips but better) finish.

But honestly, the excitement stems from the fact they decided to add a bit more pigment here as the actual texture of the balms is wonderful so with a touch more color it tips them in the awesome sauce zone.

Take a look!


Chapstick Hydration Lock Review

chapstick hydration lock

Chapstick Hydration Lock ($2.99) is a new an improved Chapstick formula created with CoQ10 and hyaluronic filing spheres to hydrate lips, retain moisture, and give them a fuller appearance.

Wha?! All that for under three bucks?

How’d it work?


L’Oreal Visible Lift CC Eye Concealer Review & Swatches

L’Oreal Visible Lift CC Eye Concealer

L’Oreal Visible Lift CC Eye Concealer ($7.79 at Harmons) is a new rollerball concealer slash illuminating eye treatment that L’Oreal is promoting along side its recently released Visible Lift CC Cream for the Spring 2014 season.

This intrigued me and worried me because it looked very similar to the Garnier Caffeine Anti-Dark Circles Tinted Rollerball Treatment launched sometime ago. I didn’t really love Garnier’s version so I’m quite uncertain about L’Oreal’s!

Take a look!


L’Oreal Infallible Eyeshadow New Shades Swatches

LOreal Infallible Eyeshadow Spring 2014

Swatches of the new shades of L’Oreal Infallible Eyeshadow? I got time for that! Burst Into Bloom, Silver Sky, Always Pearly Pink, Timeless Blue Spark, Purple Priority, and Glided Envy are brand new and possibly permanent shades of L’Oreal Infallible Eyeshadow that will be available for Spring 2014 and today I have a few yummy swatches for you with a review to follow shortly!