Lancome Miracle Cushion Liquid Cushion Compact Foundation is Lancome’s new, first ever cushion makeup which has debuted for Spring 2015 in the permanent Lancome Makeup Collection. I’m hearing a lot about how this is the “first ever cushion makeup”…ummm no. This isn’t the first ever cushion makeup as we’ve seen plenty of it from Korean brands in the last two or so years so there isn’t really anything new about it.
However, if you aren’t privy to the Asian beauty world it will feel like a completely new, unique, and innovative product. But….you have to also keep in mind that we’ve already had cushion makeup in the US market for the past several months and even so far back as a year if you take into consideration that Amore Pacific brought their Cushion Compact to the US in 2013 and more recently both It Cosmetics and Mally Beauty have introduced cushion makeup products.
So yeah, Lancome Miracle Cushion Liquid Cushion Compact Foundation doesn’t quite fit the bill for BRAND new or innovative but none the less it is an exciting launch for the brand.