In 2010, Bobbi Brown launched Pretty Powerful which was a campaign to celebrate Bobbi’s belief that all women possess natural beauty. This year Bobbi launches Pretty Powerful 2.0 which features real women (Bobbi’s friends, her neighbors, her co workers, even women she’s met on the street) who embody the power of women and how we can ALL look pretty with the right makeup. In the wake of L’oreal’s retouching issue, Pretty Powerful is a campaign that celebrates our natural beauty and emphasizes those areas with makeup rather than airbrushing, retouching, and the use of computers.
Bobbi Brown Pretty Powerful 2.0 will feature 30 new faces including WNBA player Alana Beard, model Jenny Shimuzu, news anchor Mary Alice Williams, etc….The campaign captured the women’s before and after photos, videos, testimonials, face charts, and application tips.
Bobbi will also launch a contest called the Tour of America which encourages women to upload their photos to be the face of their state. Women with the most votes and “likes” will be moved to the top of the list and in mid-November, the person with the most votes will be the face of their state with a total of 50 states represented. Bobbi will choose the winner personally and fly them to New York for a Bobbi Brown Master Class.
Become a pretty powerful women by visiting prettypowerful.bobbibrowncosmetics.com
This campaign is very near to my heart since I’m such a big Bobbi Brown fan plus anything that empowers women to understand how beautiful they are inside as well as out. Makeup is such a beautiful way to make us feel confidence, empowered, and beautiful!