These shadows were a new hybrid texture which is a cross between a powder and a cream that acts as a long lasting color film on eyes. According to Armani the formula is composed of an unprecedented association between binder elements and pearls that creates an exceptional luminosity depth and intensity of the eye color. The shadows can be applied dry or wet to obtain satin to lacquer effects. Plus a formula that has a twenty four hour wear time and is waterproof and sweat-proof and removes easily.
The colors for Holiday were a marble mix effect that blended black with chases of gold, silver, and bronze. It was a gorgeous selection to say the least.
Flash forward to Spring 2011 and the Giorgio Armani Eyes To Kill Silk Eyeshadow mimics that of these shadows.