You might recall I recently reviewed Lancome Dreamtone and I’m excited to announce that myself and other bloggers who dared to go bare are featured on MarieClaire.com via Hearse Media’s native Trend Collage content platform which is a highly visual pinboard-like environment.
Lancome teamed up with both MarieClaire.com and Style Coalition to launch this campaign where bloggers, like myself, share their skincare stories.
In a first-to-market execution, Style Coalition bloggers are featured on MarieClaire.com through Feb 14, 2014 sharing their bare selfies and experience with Lancome’s new Dreamtone Serum, chronicling their journey and skincare care stories with the product. The bloggers all uploaded makeup-free selfies and you can also Instagram your own and use hashtag #bareselfie to share with the world.
How do you feel about going makeup-less?
Comfortable and confident enough to share your bare selfie with the world?
I was a girl that never could leave the house without “my face” completely on! Lipstick, lipgloss, eyeshadow, foundation, etc…I was never truly comfortable leaving without it all on but nowadays, as I get older, I feel more and more comfortable just whipping on some lip balm and a hint of concealer and go!
I feel like we spend way too much time concentrating on things we don’t like about ourselves. I know I’m always complaining about the puffiness under my eyes! Everyone is going to run into at least one thing (or maybe even several things) we dislike about ourselves. Maybe its oily skin, maybe dark spots, perhaps an uneven complexion, or problematic skin or even too short legs or frizzy hair! We all have that one thing we dislike about ourselves but we shouldn’t have to apologize for those things. Always be comfortable in your own skin and be happy with who you are because any of the small issues you’re stressing over are likely overpowered by several hundred GOOD things.
And thankfully the things that we dislike are easily fixable! Like my puffy eyes are easily concealed with a good concealer and a pat of powder! Phew!
As for skin issues such as darkness, uneven skin tone or color imperfects products like Lancome Dreamtone aid you in being more comfortable in your own skin.
Lancome has announced Lily Collins as the New Ambassadress and face of the brand for the upcoming 2014 season ahead! Embodying Lancome’s effortlessly chic look and joie de vivre, Lily Collins will bring her fresh face and talent to the Lancome family starting January 2014 with the Lancome French Ballerine for Spring 2014 Collection.
Emma Watson put a total fresh and youthful spin on the Lancome brand and Lily follows in her footsteps bringing the brand forward and away from their mature roots to a new youthful audience of beauty lovers out there.
I’m looking forward to Spring 2014 as I think Lily is gorgeous so I can’t wait to see her in some new promo spots.
They’ve been done before but Lancome hasn’t done ‘em! Meet the new Lancome Artliner 24 Hour Precision Point Eyeliner which are available an array of colorful shades for the Fall 2013 season.
Lancome Bienfait Teinte Beauty Balm ($45) is the brand’s newest BB Cream that will be launching for the Fall 2013 season in four shade selections. Lancome takes on the typical beauty balm formula that multitasks as a foundation and skincare all in one with Bienfait Teinte.
Let’s take a look!