The new It Cosmetics Feel the Moment Sensory Awakening Primer Serum gets a launch with the upcoming It Cosmetics New Year Your Most Beautiful You Collection coming to QVC this December.
As of now it isn’t sold on its own but I suspect at some point it will be just like Eye Lift in a Tube.
It Cosmetics already has a brand new primer they recently launched entitled No 50 Serum Foundation Primer but this new It Cosmetics Feel the Moment Sensory Awakening Primer Serum takes things to a whole new level!
Almay Smart Shade CC Luminous Primer ($7.99 at Harmons drugstore) is a new complexion correcting primer with an SPF 15 that’s launching at drugstores for Spring 2014.
I typically run in the opposite direction when I hear luminous as I don’t do well with anything that’s “glow-y” in the foundation or primer department but this little gem surprised me.
Covergirl Tru Magic Skin Perfector Mattifier ($7.99 at Bed, Bath, and Beyond) is a new soft touch balm facial primer much like products you maybe have seen before like Mally Face Defender and Young Blood Anti-Shine Mattifier.
Let’s take a look at this very exciting new primer.
Shiseido Fullmake Washable Base was released earlier last Spring in Japan and is the first washable makeup base. What’s this mean? Basically it allows you to wash away your makeup with warm water, nothing else! Shiseido Fullmake Washable (FWB) frees the makeup user from the hassle of removing makeup as this new primer will transform your cleansing routine by allowing your makeup to become easier to remove without the need of anything else but warm water.
I use eye makeup remover, cleansing oil, and follow up with a foaming cleanser and sometimes a scrub as well so perhaps three to four products a night to remove my makeup. Imagine a simple base you apply prior to your makeup that allows you to use water to remove it at the end of the night. How much money and time would you save?
Let’s take a look at the Shiseido Fullmake Washable Base!
I’ve already covered the Clinique Superprimer for dull skin but there’s also a Clinique Superprimer Dullness in Deeper Skins Face Primer as well!
This actually comes in a pink formula as well which would be best for suitable fairer skin. However, this version is for deeper tones suffering from dullness.
Take a look!