Benefit

Benefit Cosmetics Comes to Soho

Benefit is launching a brand new shop in NYC today!

Take a stroll down Soho and check out the new Benefit Boutique that offers brow waxings, beauty services, and the entire line of Benefit Cosmetics including all your favs (my fav is Lemon Aid, can’t live without it! What’s yours?).

New Yorkers can experience the bliss of all that Benefit has to offer in their new boutique!

Take a peek inside the new shop by visiting blog.benefitcosmetics.com

Welcome to the Big City Benefit!

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Benefit I’m Glam…Therefore I Am Benefit Project Flawless Benefit Ticket To Glossytown Benefit The Big 10 Benefit Beauty Bag Benefit Cosmetics Holiday 2011

Lots of Holiday 2011 coverage today eh? Benefit Cosmetics Holiday 2011 consists of some rather nice gift sets and a glamorous palette. I’ve already shared some of the details on this collection with you in a prior post but the collection has launched officially today on Sephora’s website so here’s the scoop!

Check it!

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Benefit Watt’s Up! Highlighter

Benefit Watt’s Up! officially launched yesterday. Will you be hauling it?

To celebrate Benefit has launched a fun game show style video featuring some of their best and brightest highlighter stars including Watt’s Up!

Take a peek!

Benefit Watt’s Up is the latest highlighter to join the Benefit family and features a delicate champagne glow with a cream to powder finish.

I’ve swatched it for you already but a review is upcoming shortly.

It’s available now for $30 at www.benefitcosmetics.com

What do you think?

Which are your fav highlighters from Benefit?

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Benefit Lash Lovelies

I gotta tell you something…

Fake lashes fail to excite me.

But I got some of the new Benefit Lash Lovelies in the mail yesterday and suddenly, I’m excited about using fake lashes!

Check ’em!

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Benefit Watt’s Up Swatches

Watt’supppp?

Pun intended in celebration of the new Benefit Watt’s Up Highlighter launching in October! I told you about this little gem earlier this week and today I thought I’d share some swatches!

Jump!

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