Benefit I’m Glam Therefore I Am for Benefit Cosmetics Holiday 2011

Benefit Holiday 2011 is buzzing all over British beauty blogs this week! Yesterday, I gave you the word on their new upcoming Watts Up! Highlighter and today I’ll be giving you fuller deets on what may be in store for the Holidays as well as the new Benefit I’m Glam Therefore I Am Palette.

Check it!


Benefit Watt’s Up!

Watt’s up!? Get it? Watt? Like a light or a highlighter!

I crack myself up.

Well, not really, credit for that wing-dinger goes to Benefit and their new Watt’s Up Highlighter coming atcha in October.

Beaut.Ie shares with us today Benefit Watt’s Up! which will be launching in the UK come October. This is a sheer champagne cream to powder highlighter with a rounded soft sponge applicator.

Love that packaging!

No word when it’ll hit our market but I imagine soon!

What do you think?

Will you indulge?


Benefit Cosmetics Eye Gotta! The Annie Collection Review, Swatches, Photos

As you know from my prior post, Benefit has two brand new Sephora exclusive eye collections available created by the brand’s Global Beauty Authories, Maggie & Annie Ford Danielson.

The shadow palettes are a range of Fall friendly colors in two color selections of warmer and cooler plus Benefit teamed up with Barcelona-based illustrator Pietari Posti to create the illustrations on each palette.

The palettes feature three velvet-y eyeshadows plus two creaseless cream eyeshadows that are housed in a chunky little boxed palette with mirror.

Let’s take a look at the The Eye Gotta! The Annie Collection today which has a rather gorgeous array of Fall friendly shades to love on.


Benefit Cosmetics Eye Wanna! The Maggie Collection


Benefit Cosmetics Eye Gotta! The Annie Collection Benefit Cosmetics Eye Wanna! The Maggie Collection

Benefit Cosmetics takes a note from last year’s early Fall Collection and releases two brand new Annie and Maggie Eye Collections.

Annie Ford Danielson and Maggie Ford Danielson, sisters, joined the Benefit team recently and have brought various new and edge-y collections to the brand. Last year, they released two eye collections and this Fall you’ll experience more of the same!

Check ’em out!