The Ford twins began creating cosmetics in the 70′s. They may be most recognizable to you as the names behind Benefit Cosmetics.
Benefit has long since been a brand filled with whimsical, vintage-style cosmetics that get the job done.
Recently, you may have noticed Benefit’s evolution. The company is evolving every so slightly and developing a bit of a modern edge thanks to Maggie and Annie Ford Danielson, Jean Ford’s daughters and Jane Ford’s nieces. Maggie and Annie are Benefit’s new makeup trend artists and now make up the power house that is Benefit Cosmetics.
With Maggie and Annie’s influence I’ve noticed Benefit Cosmetics has a new twist and that shows in one of their newer releases, the Benefit Femme Metale Precious Metals Eye Makeup Holiday Collection.
It’s a little different for Benefit. It’s not cute, nor is it pretty and cute in the traditional Benefit sense but it does have edge and a certain hipness that should appeal to a new generation of Benefit Cosmetic lovers.
So Benefit isn’t only about natural, fresh, and flawless now but also a bit of an edge to that softness that brand is known for.
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Benefit Femme Metale could attest to the brand growing an edgy backbone. What’s this? A “precious metal” eye makeup kit? With liners that look very Urban Decay-like.
Very interesting and very exciting too!
For a very long time Benefit Boi-ing Concealer was my HG (holy grail) concealer of choice. In some ways it still reigns supreme but sadly I got older and it doesn’t quite do what I want it too anymore.
However, if you’ve never tried it, you’re missing out, it’s the awesome, ’nuff said.
Fans of old will absolutely love the new Benefit Boing Eyebright To Go available exclusively at Ulta.
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