It Cosmetics

It Cosmetics Lab Sample Vitality Lip Butter Gloss Review & Swatches

It Cosmetics Vitality Lip Butter Gloss Lab Sample

One has to wonder what the mystery is behind the It Cosmetics Vitality Lip Flush Lab Sample! News Anchor Blue is a Lab Sample of Its new Vitality Lip Flush Butter Gloss that comes in a Lip Butter Gloss Set sold at QVC.com

The Lab Sample is kinda unexpected and a little bit mysterious so I thought it kinda deserved its very own post.

Take a look!

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It Cosmetics Hydrating Lip Butter Gloss Review & Swatches

If you haven’t already please for the love of makeup try out It Cosmetics Hydrating Lip Butter Gloss. Oh so much more than a gloss yet not quite a lip butter this ultra hydrating and color infused gloss drench lips in a moisturizing formula that keeps lips soft, supple, and hydrated while providing fantastic full color in a formula that contains plum, cherry, and avocado oil.

It Cosmetics Hydrating Lip Butter Gloss 53

Me like so much!

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It Cosmetics Hydrating Lip Butter Gloss for Summer 2013

It Cosmetics Hydrating Lip Butter Gloss

Hit me up with ALL the shades of the new It Cosmetics Hydrating Lip Butter Glosses! Yes, please! A lip butter and a gloss infused with hyalruonic acid, cherry oil, plum oul avocado oil, and shea butter! Oh my! They sound moisturizing!

Do want!

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It Cosmetics Anti-Aging Full Coverage CC Cream Review & Swatches

It Cosmetics CC Cream

After testing the new It Cosmetics Anti-Aging Full Coverage Physical SPF 50 CC Cream for the past month I thought it was about time to review and swatch it for everyone.

This is quite an exciting product as it has the coverage of a BB Cream but the skincare benefits of a CC Cream plus it’s available in a wider range of shades from light to dark.

Interestingly enough it’s actually made in Korean and contains snail secretion as one of the top ingredients so you know its going to be moisturizing for those of us with drier skin!

Take a look!

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It Cosmetics No. 50 Serum Foundation Primer Review

It Cosmetics No. 50 Serum Foundation Primer

No. 50 Serum Foundation Primer is It Cosmetics new multitasking gem! It Cosmetics No. 50 Serum Foundation Primer not only acts to prime your skin for makeup but also offers the benefits of an anti-aging serum.

Take a look!

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It Cosmetics Matte Sweet Apple Vitality Powder Blush Stain Review & Swatches

It Cosmetics Vitality Powder Blush Stain Matte Sweet Apple

Lovers of It Cosmetics Vitality Cheek Flush Powder Blush Stain I have good news for you today as a new shade, Matte Sweet Apple, is launching just in time for Spring 2013. This means you now have four lovely shades to choose from!

I’ve already reviewed this in a prior post but wanted to give you the dish on Matte Sweet Apple. Doesn’t the name alone make you smile?

Take a look!

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The Meaning of Life, the Universe, and Everything is 50

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It Cosmetics Bye Bye Redness Anti-Aging Concealing Cream Review & Swatches

It Cosmetics Bye Bye Redness Anti Aging Concealing Cream1

Many of you requested I review It Cosmetics Bye Bye Redness Anti-Aging Concealing Cream but technically I don’t have any redness so it seemed pointless to review the product.

BUT I admit it intrigued me. It comes with a tiny kabuki brush for application and I gotta admit instantly though of my favorite Bourjois Mineral Foundation after seeing it. Any foundation you can buff on kinda gets me excited. Granted you can do this yourself with any bb cream or foundation but when I actually see the two products, brush and foundation, sold together, it gets me excited about the coverage options!

Who the heck knows where that mentality comes from but I never claimed I was sane on this blog.

So knowing It Cosmetics track record with excellent coverage I had a funny feel Bye Bye Redness would be awesome. It’s a red neutralizing and correcting cream that helps to conceal redness from rosacea or even scarring, blemishes, irritated skin, sun damage, age scars, etc…they really should even say tattoos because it has THAT much pigment.

Take a look, you can’t live without this product in your life.

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It Cosmetics Vitality Flush Color Stain Stick Review & Swatches

It Cosmetics Vitality Flush Color Stain Stick 1

Oh you are so going to love the new It Vitality Flush Color Stain Stick that launches as a special value on Monday in the new It Cosmetics Hello Beautiful Anti-Aging Color Collection!

It Cosmetics took everything I love about Vitality Lip Flush Anti-Aging Lipstick and basically tucked it into this AWESOME cheek stain!

Take a look!

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It Cosmetics Tightline Full Lash Length Black Mascara Primer Review

It Cosmetics Tightline Full Lash Length Black Mascara Primer3

It Cosmetics Hello Beautiful! Anti-Aging Color Collection will be premiering the 18th on the Q. This set includes the new It Cosmetics Tightline Full Lash Length Black Mascara Primer and you MUST get the set just for this super cool mascara.

Seriously, bestest tool ever. What’s it do? Exactly what it says! It literally tightlines your upper lash line! Wha?! Mascara that tightlines?

How’s that work?

Take a look!

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It Cosmetics IT-O2 Oxygen Foundation Review & Swatches

It Cosmetics IT O2 Oxygen Foundation

It Cosmetics It-O2 Oxygen Foundation is a new foundation that contains peptides, hyaluronic acid (KA-CHING!), naicin, hydrolyed collagen, and vitamins A, C, and E.

It’s actually one of the first liquid foundations It Cosmetics has every launched however, I got terribly scared of it when I heard “Oxygen”.

I don’t do oxygen. Urban Decay Naked Foundation, Benefit Oxygen Wow, they just, mmm, aren’t doing it for me. Somehow, someway oxygen seems to translate into oily for me. Not good.

I decided to give this a shot anyway and here are some thoughts!

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