So how we feeling about Lush Emotional Brilliance so far? Lush launches themselves back into the world of cosmetics with this range of makeup. I say “back into” since they have already had a makeup line a few years ago called B Never.
B Never was fancy and posh and terribly alluring but Lush Emotional Brilliance is more industry for me. It’s very modern yet has an old world alchemy feel about it as well.
Lush’s “Spin the Wheel” discovery game can be played which personalizes your color experience with Emotional Brilliance. It’s not something you have to do but it’s a fun little extra that allows Lush to spontaneously select shades they think suit your mood.
Lush’s Color Wheel will select a shade based on your “mood” or “state of mind” and is available to play with at both stores and online.
What do you think of the Color Wheel? I’m more about selecting shades I like. Are you cool with letting Lush doing the picking for you?
Ahhhh! Everyone run around, scream, and fall over. Lush holds a very special place in my heart so I’m always terribly excited about anything they release. Being a Lushie for at least ten years or more now I can remember a time when Lush was Cosmetics to Go and they had a few pieces of makeup. In later years, Lush’s Makeup Collection became the super glamorous B Never Too Busy to Be Beautiful.
Sadly B Never is gone forever however, Emotional Brilliance takes its place this July with a selection of color cosmetics.
A ton of details are after the jump, this an exciting launch!