MAC Me Over releases August 25th and is a collection inspired by the Fall 2010 MAC Me Over! contest which was a search for for the essence of what makes MAC people beautiful. The online contest asked fans to submit a photo and video finishing the statement, “MAC Me Over! because…”
Six individuals truly stood out from the submissions and were selected to fly out New York City and experience a superstar level photo shoot and collaborative makeover with industry luminaries such as world-renowned photographer Michael Thompson, A-list stylist Paul Cavaco, hair guru Serge Normant, makeup artist Brigitte Reiss-Andersen, and of course, our very own Creative Director of M·A·C Cosmetics Worldwide, James Gager, who oversaw the project from its inception and hand-selected the winners.
This collection reminds us why MAC is so near and dear to our hearts, it reminds that makeup is about YOU whoever YOU are…Boy, girl, black white, old, young, man, woman…!
Let’s take a look at some of the shadows released with the collection!
I’ve no idea why but I get my trippy hippie on whenever I hear MAC Charged Water and I start singing Bridge Over Troubled Water…so weird. I dunno, I just break out into my Garfunkel impression and bust a grove whenever someone mentions the product.
Dunno how much a grove one can bust when it comes to singing Bridge Over Troubled Water although I will say I’ve actually seen them perform this live and Garfunkel is just as tranced and trippy now as he was 150 years ago. True story.
Anyway, MAC Mineralize Charged Water Skin Hydrating Mist has taken up residence on my desk for Summer and I see no end in sight.
M·A·C is forever asking “Why not?” when it comes to the miracles of makeup – our medium for transformation – always exploring new ideas about the many ways we long to look and feel different for a day, a night, a lifetime. With the help of props, makeup, prosthetics, wigs and sets, artist Cindy Sherman embodies this Power of Transformation – from off-kilter Hitchcock heroine to fresh corpse, Caravaggio Portrait to Park Avenue Plastic Surgery Maven – all elaborate exercises in trying on different personas. In the campaign we’ve longed forever to conceive, Cindy Sherman for M·A·C created three characters using three different colour stories. We’re living in a time when people of all persuasions have become bolder than ever about the ways they choose to express themselves: with a colourful palette of possibilities, You are the Artist, You are your own Subject, and no matter how fearfully you begin, you become fearless in the process. We can’t wait to see what you (and the genius that is Cindy Sherman) do next!
Cindy Sherman for MAC is about the Powder of Transformation and honestly what better medium than makeup to transform us? Cindy Sherman for MAC brings us three different colour stories to create our personalities with.