The MAC AIDS Fund announces Nicki Minaj and Ricky Martin as its newest spokespersons to represent the 2012 VIVA GLAM campaign launching in February 2012. The two are on a set in Miami today shooting the campaign visuals with David La Chappelle.
To date the fund has raised $224 Million exclusively through the sale of its VIVA GLAM lip products donating 100 percent of the sale price to fight HIV/AIDS.
What do you think of the newest spokespersons?
Who would you choose to represent the MAC Aids Fund?
MAC Sesonally Supreme features 12 cream or frost finished shades with a lipglass high shine finish and the saturated color of a lipstick.
MAC Turquatic Fragrance gets a new rollerball option as well as the debut of a larger size, artfully repackaged in a glass and folding carton to give a chic edge!
Turquatic Modern girls (and boys) who like to make waves, the ones who’ve become addicted to Turquatic, M·A·C’s sensual sea-spray of a fragrance, bracing with Anemone, Lotus, Orris, and a curious waft of Corsican Blue Cedar from the shore, will love this: we’ve completely recreated and expanded the look of Turquatic with new, evocative packaging to satisfy that legion of mesmerizing mermaids who want more.
MAC Prime Focus Collection is a new range of base products that will be added to the Prep + Prime family this Fall.
Let’s take a look!
Oh MAC me over, I’m all I wanna be, a walking study in demonology HEYYYYYYY! \m/ rock on!
MAC Fall 2011 starts with the new MAC Me Over! Collection that was inspired by the November MAC Me Over! contest which was a search far and wide for the essence of what makes MAC people beautiful. An online contest ensued that asked fans to submit a photo or video finishing the following statement, “MAC Me Over! because….”
Six individuals truly stood out and were selected to fly out New York City and experience a superstar level photo shoot and collaborative makeover with industry luminaries such as world-renowned photographer Michael Thompson, A-list stylist Paul Cavaco, hair guru Serge Normant, makeup artist Brigitte Reiss-Andersen, and of course, our very own Creative Director of M·A·C Cosmetics Worldwide, James Gager, who oversaw the project from its inception and hand-selected the winners.
In the end MAC teaches us yet again that makeup is all about YOU whoever you are. Boy, girl, black white, old, young, man, woman…!
MAC Me Over! embodies the spirit of all makeup lovers with three different Fall looks and new limited edition shades including old favorites.
Let’s take a look!