I admit that I love airbrushed images. Seriously! I like to be completely conned into believing I’ll look that incredible if I buy so and so product.
Go, admit it, you kinda like it too. We’re gluttons for the beauty punishment that promises us smoother, ageless skin or big, pouty lips or perfect blush to make us glow!
It’s part of what makes us beauty junkies, we buy into the gimmick sometimes. No shame in my game, been there, done that.
But most times what we really want is the truth. We really want to know what we look like if we buy that foundation and we really want to know if we’ll get those luscious lips if we buy that lipgloss. In a search for the truth in beauty Make Up For Ever presents its first ever Unretouched Ad Campaign.