With the news of Prescriptives closing down many a fan were worried about about where there beloved Prescriptives Calyx would end up. This happens to be a fragrance the Muse recently discovered and loved.
She was ever so delighted to hear that Calyx is alive and well even if Prescriptives won’t be around much longer the much beloved fragrance is here to stay.
“The Prescriptives fragrance Calyx, which is a favorite among consumers, will continue to be distributed through Aramis and Designer Fragrances and sold at the fragrance bar in select fine department stores and online beginning February 1st….”
Ahhh everyone sigh in relief with me….!
“In a long-anticipated move, the Estée Lauder Cos. Inc. said Thursday it will shut down wholesale distribution of its 30-year-old Prescriptives brand by Jan. 31. Products will continue to be available through the brand’s Web site for consumers needing replenishment, until supplies run out.
“A core component of the Estée Lauder Companies’ corporate strategy is to evaluate, and where possible, turn around underperforming brands with the goal of improving return on investment. After a thorough analysis of the Prescriptives brand, management concluded that the brand’s long-term business model is no longer viable given the current market environment. We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Freda.
This is unbelievable news. I realize Prescriptives doesn’t have as big a cult following as many other brands but it’s surreal that they are going to close it down completely.
I guess we could have seen this coming since Prescriptives pulled out of Asia not too long ago when it was doing fairly well abroad. Quite an interesting development and honestly even after shutting down Asian counters I really couldn’t foresee this.
I’m quite upset as I really do love the brand as they have some fun LE released.
We all love you.
I sure did you miss each and everyone of you. Well, Musings is back under control once again yay! She’s not too pretty at the moment but I am working on that so excuse the dust while everything settles.
But enough about that as you’re probably missing reviews and babblings about make up aren’t you?
Today the Muse keeps you in the know with a brand new soothing moisturizer for those that are a bit on the sensitive side.
Jump ahead to read more about Prescriptives Comfort Cream.
You should be stealing Prescriptives at 30% off your total purchase right now chicas! Get 30% Off during the Prescriptives Friends and Family Event using promo code FRIEND09.
With plenty of chic menswear-inspired looks showing up in Fall Fashion collections it isn’t any surprise that cosmetic lines would follow along with smashing releases to suit these couture options.
Prescriptives Fall 2009 introduces it’s Fall Collection, Well-Suited, with a feminine yet sophisticated edge to pair up beautifully with your favorite preppy look this season!
Jump ahead for the deets!
Prescriptives Well-Suited Eye Color Compacts in Warm, Neutral, and Cool ($40) project a chic, sophisticated business look with five strips of contrasting shadow in a slime line case.
Prescriptives Well-Suited Finishing Powder helps set makeup while giving skin subtle hints of luminosity and a smooth, even finish ($28)
Prescriptives Long Wear Kohl Liner glides on easily for smudge and waterproof wear (New $17.50 Each) Available in Black, Slate, Brown, and Blue.
Prescriptives Colorscope Lipcolor is a lightweight, moisturizing lipstick with a glossy, comfortable wear ($17.50) Available in Posh Nude, Posh Pink, Posh Honey, and Posh Ginger
The Muse is all about geeky, chic menswear. It’s been in her wardrobe for the last few seasons along with a good pair of high top chucks to take it that extra step further, wink! I’m looking forward to this collection as I’m enjoying all the tweed browns and shades of olive green I’m seeing as of late. It really screams Fall to me.
What do you think?