Hoyu is a larger Hair Dye company in Japan. One of there popular series is Beauteen which is a gentle way for teens to dye their hair.
Sephora channels Beauteen Hair Dye with their new Instant Moisture Mask. I saw this and instantly though, “Oh, hair dye!” as it comes in a one of those super size Slurpee style cups as does Beautee’s hair dye….so you’re either very Asia and thinking, “hair dye!” or you’re really American and thinking, “7-11! Slurpees!”
Let’s take a look at Sephora Instant Moisture Mask because at the very least, cool packaging aside, it sounds like an intriguing product!