One major advantage Ulta has over Sephora is the fact they sell drugstore makeup! Although I don’t really like shopping at Ulta all that much because I don’t really like the lay out of the store (I feel like I can never find anything) and I also dislike they carry don’t carry a bigger selection of both mid-range and high-range brands. They have a great deal of variety yes, but it seems like Sephora has way more brands to choose from. When I think of Ulta, the only mid-range that come to mind are Bare Minerals, Benefit, Urban Decay, and Too Faced….!
What if, like Ulta, Sephora sold drugstore makeup?
How would you feel about?
In France, Sephora sells the entire L’Oreal Makeup Collection! I mean you can pick up Miss Manga Mascara along with your favorite Guerlain foundation!
Do you think it would take away from the quality of the store if Sephora did start selling drugstore brands? Would it make less about luxury for you?