L’Oreal announced on their site today they signed an agreement to acquire Urban Decay
“Urban Decay will beautifully complement L’Oréal Luxe’s portfolio of iconic brands. It is the make-up specialist we needed to fully satisfy young women in search of playful colors and inspiration in selective distribution, at an accessible price point. It is totally additional to our existing propositions and as such it will contribute significantly to the growth of the Division in the years to come,” said Nicolas Hieronimus, President L’Oréal Luxe.
“L’Oréal’s strong innovation capabilities and presence in every channel of distribution will enable Urban Decay to reach its full potential in the marketplace,” added Tim Warner, General Manager, Urban Decay. “Together, we have great ambitions for the future.”
The closing is subject to regulatory approval which is expected by the end of the year.
L’Oreal represents a rather large portfolio of brands some of which test on animals so the future of Urban Decay’s Animal Testing Policy is in question. But I imagine that Urban Decay wouldn’t go into this decision without taking all of this into consideration so I do believe you probably won’t have to worry about their animal testing policy.
Update: Urban Decay has officially announced they will remain a cruelty free brand even after L’Oreal becomes their parent company.
Urban Decay Naked Basics Eyeshadow Palette launches this week. Excited? The Urban Decay Naked Basics Palette ($27) is a new take on the legendary Naked and Naked 2 Eyeshaodow Palettes.
This smaller, more portable palette contains six full size eyeshadows all of them matte in finish accept for one. I’m positive all the matte lovers out there are squealing in joy because let’s face it Naked and Naked 2 are more about the shimmer than the matte.
The Naked Basics Palette launches in exactly three days, will you be indulging?
Take a look!
Here’s a little treat, the Urban Decay Naked Basics Palettes launching November 29th at UrbanDecay.com. The Naked Basics Palette is for the matte lovers out there. Six shades of neutral matte eye color to use as bases to pair with bolder shades, on their own, or even in conjunction with the Naked and Naked 2 Palettes to creating outstanding, basic eye look!
Matte was never this cool!
Sephora has a selection of Urban Eyeshadows available for $6 so if you’re placing an order soon you might want to add them to your cart.
- Cherry (fav shade of mine!)
- Mary Jane
- Kiddie Pool
- Purple Haze
- Oil Slick
Haul them at Sephora.com
P.S. David Morrissey brings sexy to the Governor did you notice? I kinda miss the oily, greasy feel of the real Governor. I understand Kirkman’s re-envisioning of the series but my mind’s eye has always thought of Danny Trejo filling the Governor’s rather large shoes…
The Urban Decay Friends & Family even starts today (ends October 13th)! Simply use promo code FFHOLIDAY12 and get 20% Off your total order at www.urbandecay.com