Urban Decay

Urban Decay Spring 2013 Collection

Urban Decay Spring 2013 Collection

Urban Decay Collection for Spring 2013 is launching very shortly. It’s an exciting one since it featured the new Naked Skin Beauty Balm aka Urban Decay’s BB Cream.

Take a look!

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Urban Decay Setting Mists Get New Packaging for Spring 2013

Urban Decay Chill Makeup Setting Spray Spring 2013

Urban Decay introduced a new Chill Makeup Setting Spray for Spring 2013 and repackages their old formulas in some brand new clothes for the Spring season!

Take a look!

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Urban Decay Naked Nail Set for Spring 2013

Urban Decay Naked Nail Set

Haul the new Urban Decay Naked Nail Set for Spring 2013 at Sephora as a little Christmas pressie for yourself.

These six mini nail colors include a range of glitters, metallics, creams and shimmers in gorgeous “naked” hues.

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Good Karma Coming My Way!

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L’Oreal Buys Urban Decay Cosmetics

Urban Decay Naked Basics Palette

L’Oreal announced on their site today they signed an agreement to acquire Urban Decay

“Urban Decay will beautifully complement L’Oréal Luxe’s portfolio of iconic brands. It is the make-up specialist we needed to fully satisfy young women in search of playful colors and inspiration in selective distribution, at an accessible price point. It is totally additional to our existing propositions and as such it will contribute significantly to the growth of the Division in the years to come,” said Nicolas Hieronimus, President L’Oréal Luxe.

“L’Oréal’s strong innovation capabilities and presence in every channel of distribution will enable Urban Decay to reach its full potential in the marketplace,” added Tim Warner, General Manager, Urban Decay. “Together, we have great ambitions for the future.”

The closing is subject to regulatory approval which is expected by the end of the year.

L’Oreal represents a rather large portfolio of brands some of which test on animals so the future of Urban Decay’s Animal Testing Policy is in question. But I imagine that Urban Decay wouldn’t go into this decision without taking all of this into consideration so I do believe you probably won’t have to worry about their animal testing policy.

Update: Urban Decay has officially announced they will remain a cruelty free brand even after L’Oreal becomes their parent company.

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