L’Oreal’s beauty portfolio is about to get bigger as they are about to acquire and buy out NYX Cosmetics. It is undisclosed how much L’Oreal paid for NYX but none the less NYX Cosmetics will shortly be apart of the L’Oreal family.
RRTnews reports, “NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multi-channel distribution. Both L’Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market,” said Frédéric Rozé, President and CEO of L’Oréal USA.
The brand will continue with their current leadership team and remain a California based brand!
I doubt much will change for NYX when this deal is finalized. I’m not an expert on cruelty free beauty but NYX is currently cruelty free and I imagine it will remain so after the acquisition.
What are your thoughts on L’Oreal buying out NYX Cosmetics?
NYX Macaron Lippies are a new sweet treat for lipstick lovers out there.
These remind me of mood lipstick for some reason! There’s yellow, blue, neon green, even gray!
Take a look at the lip swatches below and see if you think these are wearable!
NYX Chunky Dunk Hydrating Lippie ($6) just launched for Spring 2014 in twelve sheer and lovely shades. I’m overjoyed NYX Cosmetics decided to dip their toes in the chubby, chunky pencil world as I really have not gotten my fill of this fabulous trend.
These are light, sheer, and perfect for Spring and Summer lip looks! They happen to be the lightest formula I’ve tried in the chubby pencil world which makes them a brilliant pick up. And hey, loving that beauty on a budget $6 price tag too!
What is they say about not fixing something that isn’t broken? The new NYX Infinite Shadow Stick launched recently for Spring 2014 in nine shades but as you know NYX Jumbo Eye Pencils have been around far longer (and for far cheaper) so I wasn’t sure why the brand felt the need to introduce a new cream shadow stick.
But hey, I’m cool with new anything so away I went to try out the new NYX Infinite Shadow Sticks but I got through the experience feeling like they really didn’t need to fix something that wasn’t already broken.
NYX Angel Veil ($16) is new skin perfecting primer that NYX just released with their Spring 2014 Collection. I was a little shocked that Angel Veil Skin Perfecting Primer was so highly priced as hey, the brand is known for their great, budget friendly products.
Near $20 for a 1 oz tube of facial primer is toeing the mid-range line of pricing. However, I loved it so much I’m willing to overlook the price especially considering you can get it at a discount at Ulta or Cherry Culture many times.
Let’s take a look!