Much to my horror Etude House launched their Proof Ten Shiny Eye Sticks in Korean about two years ago to endorse the puffy eye beauty trend. Seriously? How many times have you heard me moan, whine, and moan some more about my puffy eyes. I have larger eyes and when they are puffy I look old and positively scary. Mothers hide their crying children when I pass by, lakes of water freeze over, and milk spoils when my eyes are presented to the world in such a state.
It isn’t pretty.
Around 2013, the puffy eye look was pretty huge in Korea and on some levels it is still a bit of a trend. To get the look products like Proof Ten Shiny Eye Sticks could be applied under the lower eye area, a little below your natural lash line. The colors used would be softer, iridescent shades and these would create a puffy effect. If you’re younger you might just be able to rock the look! If you already have puffy eyes, guess what? You’re so freaking trendy!
Personally it’s not a look I personally loved.
Fast forward and this week it’s all about looking sick. This isn’t really a new look in all honesty but suddenly has become a topic of interested within the Western world. Girls within Japan and the cosplay world have been embracing what these articles have dubbed the “sick” look for quite a while.