L’Oreal announced on their site today they signed an agreement to acquire Urban Decay
“Urban Decay will beautifully complement L’Oréal Luxe’s portfolio of iconic brands. It is the make-up specialist we needed to fully satisfy young women in search of playful colors and inspiration in selective distribution, at an accessible price point. It is totally additional to our existing propositions and as such it will contribute significantly to the growth of the Division in the years to come,” said Nicolas Hieronimus, President L’Oréal Luxe.
“L’Oréal’s strong innovation capabilities and presence in every channel of distribution will enable Urban Decay to reach its full potential in the marketplace,” added Tim Warner, General Manager, Urban Decay. “Together, we have great ambitions for the future.”
The closing is subject to regulatory approval which is expected by the end of the year.
L’Oreal represents a rather large portfolio of brands some of which test on animals so the future of Urban Decay’s Animal Testing Policy is in question. But I imagine that Urban Decay wouldn’t go into this decision without taking all of this into consideration so I do believe you probably won’t have to worry about their animal testing policy.
Update: Urban Decay has officially announced they will remain a cruelty free brand even after L’Oreal becomes their parent company.
Enjoy 40% Off your total order today through Tuesday (12PM EST) using promo code CYBERMONDAY at thebalm.com
International orders are $40 to ship and domestic are $6.50. In regards to International orders, if you do a group purchase with some friends you can perhaps split the cost of shipping or if you’re doing a large order that $40 might be just worth it.
Sleek Makeup is introducing a Sparkle 2 i-Divine for Holiday 2012! I’m a sparkle addict so the Sparkle 2 i-Divine is so very me.
This palette features 12 eye shadows in a variety of golds, silver, copper, bronze, blues, and purples.
Here’s a little sneak peek!
I think my favorite part of Christmas is finding cool things to stuff stockings with! Avon Holiday Peppermint and Vanilla Shower Gel is an excellent one for tucking into stockings, loves this!
Avon Holiday Peppermint and Vanilla Shower Gel is one of several 5 oz shower gels that Avon introduced for Holiday 2012. This scent happens to be my favorite of them all. There’s just something about peppermint around the Holidays.
Sephora V.I.B. Reward Cards are in the mail dears. Starting November 29th through December 10th you’ll get $20 off your purchase of $50 or more online and in stores. The reward card is good for a single use and contains a special pin on the back to use online should you not want to head in store.
I’m unsure if BI Members will be getting $10-$15 Rewards or not. Sephora did extend these to BI’s last year and the year before but I have no info for this year. If you’re a BI and got a reward card I’d love to hear about it.
Update: Unconfirmed but a few reader’s have told me BI’s may be getting a $15 card.
For now, VIB Members, be sure to check your mail for your card! I imagine we’ll get one via e-mail as well!