Beauty has never been one size fits all even though sometimes it feels that way due to advertising. When I started my blog 11 plus years ago diversity in the makeup and beauty world was never a major point of interest to brands. Foundation shades were limited, models were typically cookie cutter and all of them came in one shape, sex, and race. Let’s just say things were a lot different. Change has erupted across the beauty in the last few years and all for the better. Models are more diverse and they come in all shapes, sizes, colors, and sexes. It’s a new, refreshing, and different beauty community we now live in. Gone are the days when you walk into a store and can’t find the right shade of foundation because you’re too fair or too dark. Gone are the days when models are 110 pounds advertising the latest fashion. Gone are the days where women are the only ones advertising the latest blush, highlighter, or lipgloss.
Today, right now it’s now become a standard to have 30+ foundation shades to choose from so, you’ll always find just the right shade. Tess Holiday, a plus size model, graces Cosmopolitan and makes all of us that aren’t 110 pounds feel a little more comfortable in our skin. And men, are featured in a variety of makeup promotions just as readily as any woman.
It’s a new beauty frontier we are navigating through and for me it’s more exciting than ever before to be apart of that journey.
Walmart recently launched a new campaign called “Here for Every Beauty” that celebrates the over 327 different million faces that makeup America. When they approached me to partner and collaborate with them on this topic and to share some of my Summer beauty and makeup essentials I agreed happily because if nothing else I am all about beauty being FOR EVERYONE (the following is paid opportunity however, the products I’ve featured, the thoughts I’ve shared, and other opinions are solely my own). All races, all sexes, all sizes, and shapes. Beauty for me is about everyone. I’m not a model. I am not a makeup artist. I barely know how to blend my eyeshadow correctly and most days I might be walking down the street with clown cheeks thinking I look hot as hell. That’s just me. A goofy, geeky, short, chubby girl that loves makeup. I’m obviously not the ideal demographic for the beauty world but the beauty world is changing and it’s becoming a lot more acceptable for everyday people like me to be a part of it without any prejudice. It still has a way to go but we are definitely forging a new way to look at things and I love that. Everyone should be accepted, open arms, into the makeup world. I’m glad Walmart is bringing attention to diversity in beauty. It’s an important topic!
Speaking of diverse, Walmart has stepped up their makeup and beauty game. The aisles are pretty stocked tight with just about everything you need in the makeup and beauty world plus exclusives from brands like Wet n Wild and Covergirl. How much are you loving those Covergirl Her Majesty Eyeshadow Palettes which exclusively available at Walmart! I’m sure which one I love more! I purchased all of them a few weeks ago and they slowly are becoming my go to for Summer looks. Anyone try them yet?
So, as you know I’m trying to lighten up my makeup and beauty routine for Summer. I always tend to go lighter with just about everything in the Summer! I picked a few items out that will be helping me make that possible!
Jump ahead for a few more Summer Beauty and Makeup Essentials I recently hauled at Walmart.
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