Don’t quote me but Covergirl Clean Makeup Remover Wipes ($5.99 for 25) are the brand’s first every makeup removal wipe. Feel free to correct me but I don’t think I can recall Covergirl having makeup remover wipes available in the past.
These are launching now as a permanent part of the Covergirl Collection with a that promotion that features Katy Perry. Between Pink, Katy Perry, the Hunger Games Collection, and a newly repromoted “fun” Covergirl Smoochies Lip Balm, you can really see that the brand is pushing to gain a more youthful market where as their Covergirl Olay Collection is more for a mature purchaser.
These new Clean Makeup Remover Wipes are obviously also geared towards teens with their colorful packaging!
Take a look!