Love it or hate it Too Faced Glow Job Glitter Face Mask ($42) sold out quite quickly after it launched earlier this past December. I thought I’d review, share my musings, and thoughts on it since I’ve been using it for nearly a month now.
I did already share some of my thoughts about it in a prior post but I have so much more to say about this I don’t even know where to begin. The sheer stupidity of this product just leaves me at a loss for words. I personally believe they didn’t have your best skincare concerns at heart when creating this. Believe me, Too Faced isn’t concerned about creating a product that will get your glow back but more about going viral on social media. This is in fact why I think they created Glow Job. I’m sure the hope is it’ll gain attention and followings across social media, particularly Instagram. They likely have hopes that people will use it and post mini videos on it and hashtag it to death which in turn results in follows. In gaining those follows, they might even find a new consumer or two that never heard about Too Faced before which doesn’t necessarily mean said new customer will purchase the mask but perhaps something else from the line making them a fan in another way. And let’s be honest for a second, as a girl (and some boys too) we love sparkly pink glittery things and as absurd as you might feel this mask is you’re likely still attracted to the glitter on some level.
And let’s not forget the name and marketing that reads, “Give yourself a glow job….” This shock value is also an incredibly smart marketing technique that may be very appealing to a younger demographic of a sort. I’ve never had a problem with crass makeup names. Orgasm, Deep Throat, Virginity, Underage, Celebutard, are all controversial names in the makeup world. And really, Too Faced isn’t any newbie to sexual innuendos considering their bestselling mascara is entitled, Better Than Sex. But I have to draw the line somewhere. Give yourself a glow job? Really though? That’s just sinking to a new level. But it’ll go over huge on Instagram I’m sure.
So, you see Too Faced is actually a marketing genius.
On that note, does this actually work?
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